Introduction The internet is a big place. And there’s no shortage of competition out there. So, if you want to stand out, you need to be doing something different. One way to do that is through high-quality content and paid search advertising (PPC). When used together properly, these two marketing tactics can help your business gain visibility and drive leads.…
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Introduction “What is NAP?” This is one of the most common questions we get asked as SEO experts. NAP simply stands for name, address, and phone number. When it comes to local SEO, NAP data can be a big deal—and if you’re not using it correctly on your website, then you might be missing out on new clients or even…
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Introduction Link building is a cornerstone of any SEO campaign. It’s the process of acquiring links from other websites, which helps boost your site’s SEO rankings in Google and other search engines. Links are still one of the most important ranking factors for search engines in 2022—they can help you rank higher in SERPs (search engine results pages) and drive…
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Introduction Social media is a useful tool for many businesses, but to be effective, you need to keep up with the latest trends. We know that social media moves fast, which means you’ve got to be faster! Here are some of the most important social media trends that you should be using in 2023: Social Shopping Social shopping is when…
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Introduction If you’re an Australian business, you may be aware that the new domain “.au” became available to companies in March of this year. However, from October, anyone can purchase .au domains, regardless of citizenship or residency in Australia. Although this update from the domain space might sound like a good one (and it is), it also comes along with…
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If you’ve been looking into online advertising, you’ve heard about programmatic adverts. So what does programmatic advertising do? Does your organisation need it? In this article, we’ll outline some of the advantages of programmatic advertising and how to use it. So, what is programmatic advertising? What does programmatic advertising mean? First, it refers to using software to buy digital advertising.…
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Local businesses need the correct type of web traffic. If your brick-and-mortar business website draws visitors from faraway locations, they will not convert into sales. The good news is that more people are searching for local businesses, so there are probably plenty of potential customers looking for you. Google has found an 80 per cent year-on-year increase in users seeking…
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If you intend to sell your products or services internationally, you need to take some steps to optimise your website. This may help you rank from an international SEO perspective and give the search engines a helping hand. What are the best ways to achieve these goals? Tailoring Your Approach If you cater to website visitors from a foreign country…
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Ask yourself this question: How often do you buy something online without seeking out the reviews first? If you’re like most people, you want to read the opinions of your peers so you can make an informed decision and decide whether to buy the product or service. And as this is so important in your purchase journey, you should certainly…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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