Digital insights from the experts

Google Analytics has a ton of depth, and it’s capable of doing just about anything you’d like it to do. There are several critical customisations you can perform in the dashboard that allow you to unlock the potential of this powerful tool, and maximise your chances of boosting your website’s rankings. 1. Connect the Google Search Console to Google Analytics Years ago, Google…

Since the early 2000s, conversion rate optimisation has undergone numerous changes and evolutions. In 2019, people are starting to focus on CRO more than they ever have before to help them guide customers and prospects through the sales funnel. Going forward, it’s important that you stay on top of 2019’s biggest conversion rate optimisation trends, and we’ve outlined them below.…

It’s 2019, and competition for the highest ranking pages is fierce, and voice searches are starting to become more and more prominent. It’s estimated that by the year 2020, over 55% of all households will have smart speakers, and this is up from 13% in 2017. This means that it’s important to optimise your website for voice searches today so…

As 2018 draws to a close, it’s important that you stay on top of your website’s conversion rate optimisation. This doesn’t have to be a time-consuming task, and there are apps available that can help you. We’ll go over the top three essential apps that you want to incorporate into your conversion rate optimisation strategy going into 2019. 1. Portent’s…

Your local SEO game has to be strong because you have some very steep competition in the form of other small business owners. Some of them may even be in the same niche as your business. However, we’re going to give you a few quick tips to help you improve your local presence. Verify and Fill Out Your Google My…

Did you know that having a poor linking strategy for your website can have a negative impact on your search rankings and overall SEO strategy? If it takes you 5 to 10 clicks to navigate from a point on your website to something you published recently, you need to optimise your internal linking strategy for SEO. We’re going to tell…

Think that your webpage load time is not important? Think again! A delay of just one second in page load time means: 11% decline in page views 16% decline in customer satisfaction 7% decline in conversion rate That stats below collected by the Hosting Tribunal clearly show how webpage load time affects search engine rankings, customer satisfaction, and conversion rate.…

LinkedIn is a large platform for business professionals and companies to congregate, and there are currently 562 million active users on the platform. It’s a great way to gain exposure for your website’s niche, and target the customer base you’re trying to attract. However, there are several different paid advertising campaigns you can participate in, and understanding them can help…

Google confirmed that a core search update was released last Wednesday and will continue to roll-out this week. This indicates that webmasters should expect to see volatility in the search engine result pages (SERPs) for the coming weeks. Like previous algorithm updates in March and April this year the focus was on improving the quality of content served to searchers.…