Digital insights from the experts

Of all the marketing trends making an impact right now, I believe marketing automation has the most potential. Marketing automation allows marketers to leverage software to manage, coordinate and automate marketing activity. It handles the more repetitive marketing tasks for you – such as posting to social media or sending emails – according to a pre-determined plan and schedule. But…

Amire’s Strong CSR Policy At AMIRE, we contribute positively to the global community, making a difference to those less fortunate than us. We firmly believe that the luck we have in living in one of the best cities – and countries – should be shared. We hold the values including community, charity and an environmentally responsible workflow very dearly. You…

Google has now confirmed it has completed rolling out its Google core update which began on 3 December 2020. Unlike the incremental updates that take place on a daily basis, core update makes broad changes to ensure that users are finding relevant and authoritative content. These changes can often address expertise, authoritative and trustworthiness (E-A-T) issues of website content. The…

How to Use Google’s Advanced Image Search For over a decade, Google has indexed billions of webpages, not only that but the same goes for images too. The problem is that the world wide web is a noisy place and with so many images being generated on websites today, it can seem difficult to pinpoint an exact type of image.…

YSlow and How to Use It to Boost Site Performance Website page load speeds are hugely important in this day and age. Slowly as time has gone on, Google has placed more emphasis on sending out a clear message that website page loading speeds are a vital part how Google decides to rank a website – especially in the “mobile-first”…

With Google Analytics 4 arriving, Google has embraced the mobile-device age with the latest iteration of Google’s web analytics platform. Its arrival means it is arguably one of the biggest updates in the history of the tool.

With 62 per cent of global users accessing the internet through their smartphones and mobile devices accounting for about half of global internet traffic, the influence of mobile phone technology is too great to ignore.

All You Need to Know About the Closure of Google+ It may seem like old news for some, but for others, this might be the first time they are hearing about the closure of Google+ on 2 April last year. If you’ve never used Google+ or didn’t realise it existed with your Google account by default, here’s all the information…

How to Use Google Trends Search engines play a key role in any online marketing strategy. Essentially, if you want your business to grow, it needs to do well in a Google search result. Ranking high on Google will not only increase your brand’s visibility, but it will help drive organic traffic to your website too. In order to increase…