Did you know that having a poor linking strategy for your website can have a negative impact on your search rankings and overall SEO strategy? If it takes you 5 to 10 clicks to navigate from a point on your website to something you published recently, you need to optimise your internal linking strategy for SEO. We’re going to tell…
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Think that your webpage load time is not important? Think again! A delay of just one second in page load time means: 11% decline in page views 16% decline in customer satisfaction 7% decline in conversion rate That stats below collected by the Hosting Tribunal clearly show how webpage load time affects search engine rankings, customer satisfaction, and conversion rate.…
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LinkedIn is a large platform for business professionals and companies to congregate, and there are currently 562 million active users on the platform. It’s a great way to gain exposure for your website’s niche, and target the customer base you’re trying to attract. However, there are several different paid advertising campaigns you can participate in, and understanding them can help…
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Google confirmed that a core search update was released last Wednesday and will continue to roll-out this week. This indicates that webmasters should expect to see volatility in the search engine result pages (SERPs) for the coming weeks. Like previous algorithm updates in March and April this year the focus was on improving the quality of content served to searchers.…
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The goal of your website is to build a solid and loyal customer base. To do this, you have to be able to track certain analytic metrics from Google. These will help you quickly and easily identify any problems and track how well your website converts new customers. There are dozens of analytic metrics to choose from. We’ve rounded up…
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Conversion Rate Optimisation (CRO) is a vital tool every marketer wants to have on hand. For those that don’t know, CRO is the process of increasing traffic to your website and converting them in some way. This can include downloading a specific PDF file, reaching a certain URL, or trial sign-ups. There are several tools you can use to accomplish…
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The exponential progression of technology over the past 20 years has changed the way we work and live. Tech devices are more often than not viewed in a positive light, as they simply make our lives easier. But is the amount of time we spend on these devices having an effect on other aspects of our lives? Real Insurance has…
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Local SEO is fiercely competitive but there are a few ways you can increase your business’s visibility on the local level with Google searches. This can drive more traffic to your site and result in more sales and brand recognition to boost your business year-round. 1. Put an Emphasis on User-Generated Reviews Peer-to-peer reviews are a powerful tool to have…
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Google announced at the end of March 2018 that they would begin migrating sites that follow the best practices for mobile-first indexing. A month later SEOs and webmaster are now starting to receive notifications via the Google Search Console that their sites are being enabled for mobile-first indexing. So Why Has Google Decided to Change the Way Websites are Indexed?…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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