Digital insights from the experts

The structure, layout and content of Google’s results page change depending on the search query. Google determines the features that best present information to the user based on the type of query and the information generated. It’s difficult to put an exact number on the SERP features Google employs because they’re continuously updated, and only specific keywords and results can…

In response to the Australian government’s intent to implement a new media code, Google is threatening to make its search engine unavailable in Australia.

You’ve probably come across the term CRO in the digital marketing world. This is especially common if you run an E-Commerce enterprise, you should consider CRO as a crucial facet of your marketing strategy.

Of all the marketing trends making an impact right now, I believe marketing automation has the most potential. Marketing automation allows marketers to leverage software to manage, coordinate and automate marketing activity. It handles the more repetitive marketing tasks for you – such as posting to social media or sending emails – according to a pre-determined plan and schedule. But…

Amire’s Strong CSR Policy At AMIRE, we contribute positively to the global community, making a difference to those less fortunate than us. We firmly believe that the luck we have in living in one of the best cities – and countries – should be shared. We hold the values including community, charity and an environmentally responsible workflow very dearly. You…

Google has now confirmed it has completed rolling out its Google core update which began on 3 December 2020. Unlike the incremental updates that take place on a daily basis, core update makes broad changes to ensure that users are finding relevant and authoritative content. These changes can often address expertise, authoritative and trustworthiness (E-A-T) issues of website content. The…

How to Use Google’s Advanced Image Search For over a decade, Google has indexed billions of webpages, not only that but the same goes for images too. The problem is that the world wide web is a noisy place and with so many images being generated on websites today, it can seem difficult to pinpoint an exact type of image.…

YSlow and How to Use It to Boost Site Performance Website page load speeds are hugely important in this day and age. Slowly as time has gone on, Google has placed more emphasis on sending out a clear message that website page loading speeds are a vital part how Google decides to rank a website – especially in the “mobile-first”…