Digital insights from the experts

In March, businesses around the world saw everything change overnight. Here in Australia, many businesses held their breath and tried to keep their heads afloat.  Across many industries, sales dropped off and revenues stagnated, as a consequence businesses put a stop to their marketing spend. For almost two months Australian companies have assessed the new business landscape and made efforts…

At the beginning of May, Google announced its second core update in 2020, the year’s first core updated happened in January. Every year, Google rolls out roughly around 1000 algorithm updates to its search algorithm. Unlike these smaller algorithm updates, a core update happens more infrequently as they usually occur only once every quarter. As the name suggests a core…

In an attempt to help medium and small businesses during the COVID-19 crisis Google has launched a program where they grant free credits for Google Ads.

The Financial Impact of the COVID-19 During the past month, it has become evident that the COVID-19 outbreak has had a tremendous impact on all Australian businesses. While it is true that some have benefitted from the current situation, the absolute majority finds themselves and their business struggling to stay afloat. The temporary legislation and consequent banning of most aspects…

Did you know that roughly 46% of Google searches have local intent?  So, how do you harness the power of local SEO  for success? We’ll outline several quick ways you can boost your local SEO game and climb in the rankings. 1 – What is Local SEO? Local SEO or Local Search Engine Optimisation is an incredibly efficient way to market…

The new decade is here, and there’s much to analyse as you develop your SEO strategy for 2020 and beyond. This means keeping on top of the latest SEO trends. Failure to do so could mean you lose valuable engagement with the crowd you are trying to reach. To help you start the decade in the right way, we’ve picked out the…

Did you know that messenger apps have 4.7 billion users around the world? Facebook introduced targeted ads into Messenger, and they’re a game-changer for your business. Not only can you use them to interact with potential customers, but you can use them to re-target existing ones. There are three types of targeted ads you can use to encourage people to look at…

The Irish Australian Chamber of Commerce awards is an annual event to celebrate the ongoing contribution to business success that Irish Australia brings. As a company with an Irish background, it was very exciting for us to be nominated for not one, but two awards! Amire was nominated for the SME of the year and for the people’s choice award.…

Google Analytics can be a powerful tool that provides impactful data to e-commerce merchants if they use it correctly. However, installing it incorrectly can produce inaccurate reports, and this can lead to wrong actions. We’ll address common mistakes make e-commerce merchants make when installing Google Analytics and using the data. Missing Tags – Having duplicate tags, incorrect tags or incorrect placement…