With Google Analytics 4 arriving, Google has embraced the mobile-device age with the latest iteration of Google’s web analytics platform. Its arrival means it is arguably one of the biggest updates in the history of the tool.
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With 62 per cent of global users accessing the internet through their smartphones and mobile devices accounting for about half of global internet traffic, the influence of mobile phone technology is too great to ignore.
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All You Need to Know About the Closure of Google+ It may seem like old news for some, but for others, this might be the first time they are hearing about the closure of Google+ on 2 April last year. If you’ve never used Google+ or didn’t realise it existed with your Google account by default, here’s all the information…
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How to Use Google Trends Search engines play a key role in any online marketing strategy. Essentially, if you want your business to grow, it needs to do well in a Google search result. Ranking high on Google will not only increase your brand’s visibility, but it will help drive organic traffic to your website too. In order to increase…
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Since the COVID-19 pandemic took hold in early 2020, Google and other leading internet technology giants have been spreading useful information and supporting businesses and the general public during these uncertain times. Google has since gone a step further to help businesses communicate with customers and has rolled out several new features and retrofitted some of the old ones with…
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If you have or plan a web presence and want to make sure it is commercially successful, you have to focus on user engagement. You will need to gather as much information as possible so you understand where your users come from, what triggered them to visit, and what they do on your site when they are there – This…
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Leveraging Storytelling to Increase Your Conversions Stories have always been a powerful tool for marketers to help entertain, inspire and educate people about a brand. In fact, Arianna Huffington said, “People think in stories, not statistics, and marketers need to be master storytellers.” This drives home the message that storytelling in marketing is an essential and modern technique employed by…
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Whether you are an SME, a sole trader or large corporate company, your website is bound to attract traffic. Some of them might be potential customers while others may just be first-time visitors browsing out of curiosity.
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Best Colours to Showcase your Website and Increase Conversions If you’re embarking on a new website design, you’ll know that navigation, search engine optimisation, and photography will all play a part in its success. But did you know that website colours also has a profound effect and can influence the number of conversions? Applying this knowledge to your website and…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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