Key Takeaways: Learn what heatmapping is and how it applies to landing page optimisation. Understand the types of heatmaps: click, scroll, and move. Discover practical ways to use heatmapping to reduce bounce rates and increase conversions on your Google Ads landing pages. What Is Heatmapping? Heatmapping is a visual tool that shows how users interact with your website. It uses…
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Key Takeaways: Understand what visual search is and why it matters for modern SEO. Learn the platforms and tools driving visual search growth. Get actionable strategies to optimise your images and content for visual discovery. What Is Visual Search? Visual search allows users to search using images instead of text. Using technologies like Google Lens or Pinterest Lens, people can…
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Key Take Aways Learn what search intent is and why it’s crucial for SEO success. Understand the four types of search intent: informational, navigational, transactional, and commercial. Discover how to optimise your content strategy to match user intent and improve rankings. What Is Search Intent? Search intent refers to the reason behind a user’s query. It’s what the person really…
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Short Summary: Choosing between Google Ads and Facebook Ads depends on your business goals, audience, and budget. This guide breaks down the key differences, advantages, and use cases for each platform to help Australian businesses make smarter digital advertising decisions. Understanding the Core Difference The key distinction is intent vs. interest: Google Ads target users actively searching for a product…
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What does AI Searches mean for your business? Clickless Search & AI Overviews Understanding SEO for AI The Evolution of SEO and AI AI Content Optimisation: The Heart of AIO Practical Steps to Implement AIO SEO Automation Tools: Streamlining Your SEO Endeavours Measuring the Effectiveness of AI-Driven SEO Strategies The Future of SEO: The Growing Impact of AI Conclusion: Embracing…
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LinkedIn Spotlight Ads are a powerful but often underutilised tool in the B2B marketer’s arsenal. These personalised display ads appear in the LinkedIn sidebar and dynamically pull in a viewer’s profile data. Such as their name, job title, and company; to create highly relevant, attention-grabbing ads. If you’re a small or medium-sized business looking to scale your LinkedIn efforts, Spotlight…
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Snapchat has emerged as a powerful digital advertising platform, especially for brands targeting younger audiences. With over 8 million users in Australia alone, Snapchat offers unique tools and immersive ad formats that can drive real engagement. For small to medium-sized businesses looking to diversify their digital marketing strategy, Snapchat ads can be an excellent addition—if used effectively. In this guide,…
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SEO content is the foundation of online visibility—but producing it at scale is time-consuming and expensive. That’s where AI SEO tools come in. AI is transforming how businesses research, create, and optimise content for search engines. But it’s not about replacing humans. It’s about working smarter. Here’s how to use AI to scale your SEO content without compromising quality. What…
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If you’re running Google Ads, you know it’s competitive. But did you know your ad position isn’t just about your own strategy? Your competitor ad rank plays a big role too. Whether you’re a small business owner or digital marketer, understanding this metric can help you win more clicks, reduce costs, and stay visible. What is Competitor Ad Rank? Competitor…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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