App Optimisation involves the use of App Store Optimisation and App Indexing strategies to increase the visibility of an app within the App Stores and Google Search results for both iOS and Android devices. An app with increased visibility will experience improvements in downloads and user retention.
Benefits of App Optimisation include:
- Increased visibility in Google Play and Apple App stores
- Increased visibility of deep app content in mobile search results
- Improvements in app download statistics
- Improvements in app usage statistics (user retention)
Our approach to ASO includes the following key elements:
Analysing and collating the performance of the App will be fundamental to reporting on the performance of the ASO project. There are a number of key metrics that will be collected at the beginning of the project including downloads, retention, rankings, cross-device data and demographics.
A keyword document will be produced highlighting the key search terms relevant to the App. This is one of the most important SEO tasks as it provides the foundation upon which quality / optimised content/tags can be produced. This document will also assist with other related digital assets such as the website.
A comprehensive audit providing specific recommendations, which will increase the App rankings within both the Apple App Store and Google Play. This will drive more traffic to the app’s page in the app store therefore resulting in more downloads. ASO strategies vary between both the Apple App Store and Google Play.
App Indexing Audit
The App Indexing audit provides customised recommendations on making the App content ‘discoverable’ and ‘indexable’ within the Google Search Engine Results Pages (SERP’s). The App indexing process differs between iOS and Android, therefore a customised approach is required depending on the target platform.
Measuring and tracking key metrics to provide transparency on app performance and additional recommendations to improve overall KPI’s.