Your optimal search marketing partner

amnesty-australia aussie westfield telstra racv sky-news

Why Amire?

Top ranked service, first class partnership.

As search becomes more complex and more nuanced Amire offers our business partners something rarely found.

Unrivalled technical expertise blended with an intuitive understanding of the fast evolving digital environment.

A wealth of market leading knowledge that reaps dividends for our clients in terms of double and triple digit sales growth.

And the true value of our knowledge is our ability to apply it in practical effective day-to-day working relationships that put our partners goals front and centre of everything we do.

With Amire you are in the best hands:

Specialising in Search Engine Marketing since 2002
Partnering with national and international brands
Chosen lecturers at UTS Digital Certification Course
Trusted by leading Australian digital agencies
Trusted by Australia’s iconic brands (e.g. Telstra)
Delivering excellent online ROI since 2002

Our Services include

Search Engine Optimisation

Search Engine Optimisation

Providing strategy and execution to improve your brands’ exposure on search engines to increase traffic and conversions that meet your business objectives.

More info
Paid Search

Paid Search

Managing campaigns to drive immediate, cost effective traffic and conversions to your site using services such as AdWords to advertise your company through sponsored listings.

More info
Analytics

Analytics

Review, restructure and manage Google Analytics accounts including report customisation and dashboards, as well as Tag Manager builds and support.

More info
App Store Optimisation

App Store Optimisation

Optimisation of Apps to increase visibility and user engagement in iTunes and Google Play, as well as search engines.

More info
Conversion Rate Optimisation

Conversion Rate Optimisation

Creating A/B and multivariate tests based on comprehensive data analysis to increase website conversions and sales.

More info
Training

Training

Intensive, engaging and customised training for internal teams to broaden knowledge in SEO, Paid Search and Google Analytics.

More info

Case Study:
Macquarie University Applied Finance Centre (SEM)

Macquarie University Applied Finance Centre offers 3 different Post Graduate courses across 3 different campuses; Sydney, Melbourne and Singapore.
MAFC’s primary objective was to deliver Course Applications and attendance to their Information Sessions.

To ensure our Ad Copy was always as up to date, relevant and as effective as possible we utilised Google’s Countdown Ads feature.

In the first 6 months of this approach we delivered:

In a nutshell

Improvement in CTR + 34%
Increase in conversion rate + 177%
ROI + 7.5%

Case Study:
Sky News/Telstra Media (SEO)

Sky News is competing in one of the most challenging online industries – the Publisher industry. It was therefore imperative that they have an an always-on SEO strategy in order to compete for Search Engine traffic.

The site has enjoyed a continued upward trend for traffic which is their main KPI.

In a nutshell

Traffic + 73%

Case Study:
Snow Victoria (SEM)

Amire team chosen by Snow Victoria to increase new users (UV’s) to Victorian snow resorts. The AMIRE Search team have been providing SEM services to Snow Victoria since May 2015.

The Paid Search activity focused on driving new users to each of the Victorian Snow Resorts. The campaign was a huge success exceeding all KPI’s with the following results:

In a nutshell

New users + 75%
CTR (Click Through Rate) + 7.6%
Conversion Rate + 26.2%

Case Study:
The Australian Marriage Equality Campaign

The Equality Campaign engaged AMIRE to improve the online visibility during the Marriage Equality Vote by increasing paid traffic through a Google AdWords over a short 2 month campaign.

AMIRE conducted an in-depth account audit and identified that keywords with varying match types were contained in campaigns, search impression share was below 10% (the number of times our ad was eligible to serve based on the number of searches), and the full budget was not being exhausted.

Each campaign was broken out by match type with the appropriate match type mirrors applied, ensuring that exact match keywords were directed to the exact campaign. A collaborative / agile approach between AMIRE and The Equality Campaign was critical especially given the short term nature of the Marriage Equality Vote campaign.

In a nutshell

Visibility Increased +25%
Increased Users +33,000

Unmatched search credentials

The principles were one of Australia’s first search specialists and since early 2002 we’ve grown our reputation along with our client’s business to become an international leader in search marketing.

The name big names trust

Our ability to transform a client’s business environment is proven by our long term broad reaching partnerships. We’ve worked internationally for global names such as Microsoft and Vodafone and have retained a key role in Telstra’s search opimisation strategies for over 15 years. At the same time we have become part of their team, their trusted long term partner rather than just an order taking service provider.

In fact if we don’t believe that we can deliver game changing results working closely with your business we will politely walk away from it. We regularly deliver our partners double digit even triple digit growth basically because we love doing what we do and do it exceptionally well.

So if you're looking for a transformative search partner your search ends with Amire.

Amire Corporate Social Responsibility

Tread the earth efficiently

How you dispose of the waste your business generates, its impact on the planet, how you look after others - these are all parts corporate social responsibility (or CSR). As is the need to help those less fortunate than you - which is why make regular donations through our CSR commitments.

Discover more