AMIRE offers PPC (Pay Per Click) solutions to businesses to improve consumer targeting and return on investment.
We will use available platforms such as Google Adwords, Microsoft AdCenter (Bing) and Yahoo (powered by Bing). However, PPC is not just for those three main players. Depending on what your business has to offer other platforms become available such as call tracking, comparison shopping engines and social media advertising.
We also have the opportunity to have much more targeted campaigns using strategies such as PLA’s (Product Listing Ads), site links, location extensions, geographic targets, time of day targeting, device targeting, contextual targeting and retargeting to name a few.
AMIRE will work with your internal teams and manage your PPC campaigns by:
- Performing competitor analyses
- Researching your industry
- Conducting keyword research
- Providing campaign strategy
- Writing and testing great ad copy
- Optimising bids and budget control
- Optimising performance (click-through rates, ROI etc.)
- And, reporting of course!