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Why Amire

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Case Study:
Macquarie University Applied Finance Centre (SEM)

Macquarie University Applied Finance Centre offers 3 different Post Graduate courses across 3 different campuses; Sydney, Melbourne and Singapore.
MAFC’s primary objective was to deliver Course Applications and attendance to their Information Sessions.

To ensure our Ad Copy was always as up to date, relevant and as effective as possible we utilised Google’s Countdown Ads feature.

In the first 6 months of this approach we delivered:

In a nutshell

Improvement in CTR + 34%
Increase in conversion rate + 177%
ROI + 7.5%

Case Study:
Snow Victoria (SEM)

Amire team chosen by Snow Victoria to increase new users (UV’s) to Victorian snow resorts. The AMIRE Search team have been providing SEM services to Snow Victoria since May 2015.

The Paid Search activity focused on driving new users to each of the Victorian Snow Resorts. The campaign was a huge success exceeding all KPI’s with the following results:

In a nutshell

New users + 75%
CTR (Click Through Rate) + 7.6%
Conversion Rate + 26.2%