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Performance Max Campaign – Can Machine Learning Optimise your Growth?

July 22, 2022

Every day it seems we are faced with new changes to technology, both personal and business. Online ads are no exception. Google has now introduced a replacement campaign for their Smart Shopping ad type. Welcome Performance Max Campaigns, but what are they? And how can they help you reach your marketing goals? Let’s take a look. What is a Performance…

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How to Optimise a Google my Business Listing

July 14, 2022

Google Business Profile is one of the myriads of useful and convenient free tools from Google. The Google Business Profile tool helps business owners keep an eye on their online presence within Google’s endless collection of utilities. This includes providing help with Google Maps.  A Google Business Profile also offers an amazing impact for any brand that wants to increase…

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What Is A Local Link & How To Find More Local Link Opportunities

July 3, 2022

One of the most difficult things about SEO is link building. This is the one piece of content you can’t create by yourself. And yet, links are one of the most important things in SEO. After all, links to nearby businesses and authorities show that you are real and someone who can be trusted. But links are hard to come…

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Local SEO Ranking Factors You Need to Know

June 20, 2022

With everyone working on their online presence, Google’s new local search tools have quickly become one of the essential parts of running a small business in 2022. But what makes a local SEO campaign successful, anyway?  Local SEO is still in its early stages, but it’s growing more competitive and important daily. Even at this early point, local SEO is…

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A Guide to Local SEO in 2022

May 20, 2022

Simply put, local SEO is the practice of optimising your website to increase its traffic, leads, and brand awareness from local searches. Some of the most common things people do to boost their local SEO are getting local keywords, optimising your Google My Business profile, and building your “NAP” citations.  The importance of local SEO Did you know that 46%…

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Advertising on Facebook – How to Create a Campaign (with clear images)

April 12, 2022

There are loads of different things to consider when setting up a paid Facebook ad. Are you aiming your ad at the right people? Is your image a suitable size? Are you sure you’re running the correct type of ad? It’s easy to get confused by it all. With more than 2.6 billion people using Facebook – or Meta –…

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News: Amire Wins National Small Business Champion Award!

March 24, 2022

We’re thrilled to announce Amire have been named Champion Marketing Services at the Australian Small Business Champion Gala Dinner and Awards Ceremony held on Saturday 19th March 2022 at The Star Sydney, with over 1,000 guests in attendance. Recognised as the ‘Oscars’ for small business, the Australian Small Business Champion Awards is the only national recognition program for Australian small businesses. The program aims to…

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5 Ways To Use SEO To Maximise Lead Generation For Your Business

February 5, 2022

These days, more and more businesses invest an increasing amount of time in optimizing their SEO and boosting their lead generation. It’s not hard to see why – both of these tools work wonders for business. When you combine them, however, their cumulative effect is even greater.  So, if you’re a marketer who wants to see your business succeed, what…

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Common (and Costly) Google Ads Mistakes and How To Avoid Them

January 4, 2022

With its unrivalled customisation, a plethora of features, and great targeting options, Google Ads make a brilliant option for generating sales and leads. However, the things that led to the tool’s success also happen to be the things that may limit your ROI. As with many default software settings, Google’s default campaign settings can generally turn out to be an…

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Client Testimonials

Telstra Media Group

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry.  Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network |  Telstra Digital Media & IPTV – Pay TV

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