Key Takeaways Understanding Google’s 2026 update: Google will upgrade Dynamic Search Ads, automatically created assets, and campaign-level broad match settings to AI Max for Search. The migration process has already started, with all upgrades expected to be completed by September 2026. Recognising why this matters: The update may affect how your Search campaigns match queries, generate ad text, select landing…
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Key Takeaways What has launched: ChatGPT ads went live in Australia on 17 April 2026 as an early pilot, appearing for free-tier users only, separate from ChatGPT’s answers. This is still a test: Access is limited, and the platform is still evolving. Most businesses can’t buy in yet, but that’s not a reason to ignore it. Why it’s worth paying…
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Key Takeaways ChatGPT should be used as a productivity tool, not a place to store sensitive business information. Financial records, client data, internal strategy, and access credentials should never be shared. AI can help with drafting, research, and ideation when prompts are kept generic. A smart AI strategy starts with protecting your business information. Business owners should set clear rules…
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Key Takeaways Threads offers a space for real-time audience engagement rooted in conversation. Brands can use Threads to build community and strengthen relationships. Early adoption offers visibility as the platform grows. Threads work best when brands use a conversational content strategy. Threads has quickly gained momentum as a conversational platform where brands can participate in open dialogue, cultural moments and…
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Key Takeaways Effective data visualisation helps marketers translate complex datasets into clear actions. Visual dashboards make it easier to monitor performance in real time and optimise campaigns faster. The right visualisation tools help teams collaborate, align goals and improve reporting accuracy. A strong visual data culture empowers organisations to make informed, customer-focused decisions. Marketers today are surrounded by more data…
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Key Takeaways Cross-device tracking helps marketers understand how customers move across multiple screens. Accurate cross-device insights improve attribution models and help identify the channels that drive performance. Privacy-first tracking approaches allow businesses to collect insights responsibly. Better cross-device visibility strengthens personalisation and engagement across all touchpoints. Modern customer journeys involve multiple screens. Someone may discover your brand on mobile, research…
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Key Takeaways Authenticity on social media builds stronger trust with Australian consumers than polished, overly produced content. Small businesses that show the real people and processes behind their brand consistently see higher engagement and loyalty. A clear content strategy that balances authenticity with your business goals is what separates brands that grow from those that stagnate. Paid social…
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Key Takeaways BeReal is a social media platform built around unfiltered, spontaneous content that strongly resonates with Gen Z and Millennial audiences. BeReal has approximately 40 million monthly active users as of 2025, with 78% to 85% of its user base being Gen Z aged 18 to 24. Amire Australian small businesses in lifestyle, hospitality, retail, and trades can use…
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Key Takeaways: Structure comes first. A poorly structured account leads to wasted budget before a single ad is even clicked. Clean campaign naming, tight ad groups, and correct geo-targeting are the non-negotiables. Your search term report is a gold mine. Filtering for queries with 5 or more clicks and zero conversions is the fastest way to find wasted spend. Those…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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