Key Takeaways
- BeReal is a social media platform built around unfiltered, spontaneous content that strongly resonates with Gen Z and Millennial audiences.
- BeReal has approximately 40 million monthly active users as of 2025, with 78% to 85% of its user base being Gen Z aged 18 to 24. Amire
- Australian small businesses in lifestyle, hospitality, retail, and trades can use BeReal to showcase the genuine, human side of their brand.
- BeReal works best as one layer of a broader social media strategy, not as a standalone channel.
- Authenticity built on platforms like BeReal can directly support your SEO and paid search efforts by building brand trust before a customer ever searches for you on Google.
Australian consumers, particularly younger ones, are increasingly sceptical of overly polished, curated content. They want to see the real story behind the brands they buy from. BeReal, the social media app built around spontaneous, unedited photo sharing, taps directly into that demand.
BeReal was acquired by mobile gaming company Voodoo in June 2024 for approximately $537 million USD, and as of 2025 the platform introduced in-feed advertising. Amire That shift into advertising makes it newly relevant for businesses thinking about where to show up next.
At Amire, we work with Australian businesses to cut through the noise with digital strategies that are both authentic and results-driven. This post breaks down what BeReal is, who it reaches, and whether it makes sense for your small business.
What Is BeReal and How Does It Work?
BeReal sends users one daily notification at a random time, prompting them to take a simultaneous front and back camera photo within two minutes. There is no time to plan, stage, or edit. What you see is genuinely what someone is doing at that moment.
That single design decision is what makes BeReal different from every other social platform. Instagram rewards polished visuals. TikTok rewards entertainment. BeReal rewards honesty.
For brands, this creates a genuinely different kind of content opportunity: one where imperfection is not just acceptable, it is the point.
Who Is Actually on BeReal in 2025?
Understanding the audience is critical before investing time in any platform. Here is what the current data shows:
- BeReal has approximately 40 million monthly active users globally, with daily active users sitting at around 2.93 million. Amire
- BeReal is the most trusted platform among Gen Z users in 2025, with 30% expressing confidence in its content, ahead of Instagram at 22% and TikTok at 18%. Amire
- In Australia, BeReal has shown strong adoption, with 99% brand awareness among its target demographic. Amire
- BeReal age demographics are split almost equally between 16 to 25 year olds and 25 to 44 year olds, with hardly anyone over 45 using the app. Amire
If your target customer is under 45 and values authenticity over aesthetics, your audience is on BeReal.
How Australian Small Businesses Can Use BeReal
The key to using BeReal effectively as a business is to lean into what the platform was designed for: real moments. Here are practical ways Australian small businesses can use it:
- Behind the scenes content: show your morning prep, your workspace, your team setting up for the day. A café showing the 6am coffee setup or a tradie showing the job site at 7am is exactly the kind of content BeReal users respond to.
- Product in real use: show your product or service being used genuinely, not in a styled shoot.
- Team culture: introduce the people behind the business. This builds familiarity and trust far faster than any polished brand video.
- Progress updates: share honest updates on what you are working on, including the messy middle of a project or a renovation in progress.
The businesses that will get the most from BeReal are those in lifestyle, hospitality, retail, food and beverage, trades, and any brand where the human element is a genuine point of difference.
BeReal and Brand Trust: Why It Matters for Your Bottom Line
Authenticity on social media is not just a feel-good concept. It has a direct commercial impact. When potential customers see the real people and real processes behind your business, they are more likely to trust you, and trust is what converts browsers into buyers.
This is especially important for Australian small businesses competing against larger brands with bigger production budgets. BeReal levels the playing field. You do not need a videographer or a content agency. You need a phone and something genuine to share.
That trust built on BeReal also supports your broader digital marketing efforts. A potential customer who has seen your team on BeReal is far more likely to click your Google Ad, engage with your SEO content, and convert on your website than a cold audience who has never encountered your brand before.
Limitations to Be Aware Of
BeReal is not the right fit for every business. Here are the honest limitations to consider before committing time to the platform:
BeReal’s growth has slowed significantly, with downloads declining around 60% year over year in 2024. Amire It is not a growth platform in the way TikTok was in 2020 or Instagram was in 2015. It is a trust and authenticity platform for an existing, highly engaged audience.
There are also currently limited business tools. Unlike Instagram or Facebook, BeReal does not yet offer robust analytics, scheduling, or advertising options for small businesses, though over 200 advertisers, including Nike, Netflix, and Amazon, have already run campaigns on BeReal following the introduction of in-feed ads in 2025. Amire
Use BeReal for brand building and trust, not for direct response or lead generation. Those goals are better served through Google Ads and conversion rate optimisation.
Integrating BeReal Into a Broader Digital Strategy
BeReal works best as one layer in a well-rounded digital marketing strategy, not as a standalone channel. Here is how it fits:
- Use BeReal to build authentic brand awareness and trust with younger Australian audiences.
- Use SEO to capture people actively searching for your product or service on Google.
- Use Google Ads to get in front of high-intent buyers at the right moment.
- Use social media management across Instagram, Facebook, and LinkedIn to build community and drive engagement at scale.
Each channel serves a different role in the customer journey. BeReal sits at the top, building the brand familiarity that makes every other channel more effective.
Ready to Build a Digital Strategy That Works for Your Business?
Amire has been helping Australian businesses grow their digital presence since 2002. Whether you want help with social media, paid search, SEO, or a fully integrated strategy, our team can build an approach that fits your goals and your budget.
Contact us to discuss how we can help your business grow.
