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Guide to Understanding Google SERP Features in 2021

February 19, 2021

The structure, layout and content of Google’s results page change depending on the search query. Google determines the features that best present information to the user based on the type of query and the information generated. It’s difficult to put an exact number on the SERP features Google employs because they’re continuously updated, and only specific keywords and results can…

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Facebook Advertising Guidelines You Need to Know

February 11, 2021

Facebook Advertising Guidelines – What You Need to Know Facebook advertising is one of the most cost-effective ways to advertise your business online. With over 2.7 billion monthly active users, it puts your target market directly within your reach. But what are the rules? What can you advertise? How can you make sure your ads perform well? In this guide,…

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What is CRO?

January 25, 2021

You’ve probably come across the term CRO in the digital marketing world. This is especially common if you run an E-Commerce enterprise, you should consider CRO as a crucial facet of your marketing strategy.

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Is Marketing Automation Right For You?

January 11, 2021

Of all the marketing trends making an impact right now, I believe marketing automation has the most potential. Marketing automation allows marketers to leverage software to manage, coordinate and automate marketing activity. It handles the more repetitive marketing tasks for you – such as posting to social media or sending emails – according to a pre-determined plan and schedule. But…

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Amire’s Strong Corporate Social Responsibility – 2020 Recap

December 21, 2020

Amire’s Strong CSR Policy At AMIRE, we contribute positively to the global community, making a difference to those less fortunate than us. We firmly believe that the luck we have in living in one of the best cities – and countries – should be shared. We hold the values including community, charity and an environmentally responsible workflow very dearly. You…

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Google Core Update December 2020 – Fully Rolled Out

December 18, 2020

Google has now confirmed it has completed rolling out its Google core update which began on 3 December 2020. Unlike the incremental updates that take place on a daily basis, core update makes broad changes to ensure that users are finding relevant and authoritative content. These changes can often address expertise, authoritative and trustworthiness (E-A-T) issues of website content. The…

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How To Use Google’s Advanced Image Search

December 11, 2020

How to Use Google’s Advanced Image Search For over a decade, Google has indexed billions of webpages, not only that but the same goes for images too. The problem is that the world wide web is a noisy place and with so many images being generated on websites today, it can seem difficult to pinpoint an exact type of image.…

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