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Boosting Your Conversions with Facebook Messenger’s Targeted Ads

November 20, 2019

Did you know that messenger apps have 4.7 billion users around the world? Facebook introduced targeted ads into Messenger, and they’re a game-changer for your business. Not only can you use them to interact with potential customers, but you can use them to re-target existing ones. There are three types of targeted ads you can use to encourage people to look at…

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Irish Australian Chamber of Commerce Awards 2019

October 29, 2019

The Irish Australian Chamber of Commerce awards is an annual event to celebrate the ongoing contribution to business success that Irish Australia brings. As a company with an Irish background, it was very exciting for us to be nominated for not one, but two awards! Amire was nominated for the SME of the year and for the people’s choice award.…

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Common Analytics Mistakes E-commerce Platforms Make

September 20, 2019

Google Analytics can be a powerful tool that provides impactful data to e-commerce merchants if they use it correctly. However, installing it incorrectly can produce inaccurate reports, and this can lead to wrong actions. We’ll address common mistakes make e-commerce merchants make when installing Google Analytics and using the data. Missing Tags – Having duplicate tags, incorrect tags or incorrect placement…

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Three Uncommon Conversion Rate Optimisation Strategies

August 14, 2019

When it comes to your conversion rate optimisation, we all hear the same tips over and over. If you’re serious about your conversion rate optimisation, you’ve likely already tested everything from button colours through to the field number in your contact forms, following those same old tried and tested tips. But there is a problem with only following common strategies: everyone’s…

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Google My Business Introduces New Features and Tools

July 16, 2019

Launched in 2014, Google My Business became a centralised tool for local search. Recently Google My Business announced new tools and features that would enhance business listings further and refine local searches. To start, Google had an event where they shared some of the momenta behind Google My Business. They included data and the fact that Google currently helps, “three…

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Four Ways Voice Search is Changing SEO in 2019

June 15, 2019

In June 2017, smart speakers became available to residents of Australia. By December 2018, just over 30% of Australian households used voice search through these devices or their smartphone. As of June 2019, this number jumped to 57%, and it’s still rising. What does this mean for SEO? How will you have to adjust your strategy to account for voice search? Read on…

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Five Expert Tips for App Store Optimisation

May 5, 2019

There are so many things to consider when you first start optimising your app in the app store that it’s very easy to get overwhelmed. Don’t worry! We’ve picked out the biggest things to concentrate on when it comes to app store optimisation, so that you can boost your app’s visibility and get the most out of your marketing strategy.…

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2019 Ad Campaigns for LinkedIn

April 5, 2019

As a marketer, you should set goals for every campaign you run in LinkedIn and everywhere. At the campaign’s end, you should measure your results to see if you met your set goals or if you fell short. There are several marketing tactics you can use to create a new marketing plan for 2019, and I’ve outlined them below. Sponsored…

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Unlocking the Power of the Google Analytics Dashboard

March 11, 2019

Google Analytics has a ton of depth, and it’s capable of doing just about anything you’d like it to do. There are several critical customisations you can perform in the dashboard that allow you to unlock the potential of this powerful tool, and maximise your chances of boosting your website’s rankings. 1. Connect the Google Search Console to Google Analytics Years ago, Google…

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