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What are Accelerated Mobile Pages (AMP) – Guide

September 16, 2020

If you have a blog or a content strategy for your business that isn’t optimised for mobile users, this may cause you to to lose out on potential business leads. The answer? Accelerated Mobile Pages (AMP). But what is AMP, and why should you use it?

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What is a WebP File? The New Google Filetype

September 10, 2020

What Is a WebP File? Your Guide to Google’s New Filetype When it comes to innovation and user-friendly designs, Google is definitely at the top of their game. Don’t believe us? Just take a look at their file format, WebP.

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A Day in the Life of a Biddable Media Specialist

September 3, 2020

Meet Victoria Hello! I’m Victoria and I started my journey with Amire back in December of 2019, as a summer intern. After three very warm and sunny months of learning and improving my skills, I officially joined the team as a Biddable Media Specialist.

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Top Tips To Help Boost Your Conversion Rates

August 27, 2020

Most websites these days are heavily focussed on common elements such as improving website rankings, driving traffic and lowering bounce rates. Although these metrics are relevant to a website’s performance, there is one element that is often overlooked by marketers and business owners in the lifecycle of a website: CRO or otherwise known as “Conversion Rate Optimisation”.

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Importance of Google Ads Structure

August 21, 2020

Google Ads is one the most effective ways to drive leads and sales. The purpose of Google is to provide the user with the most intuitive and relevant user experience possible. Trust is pivotal – and part of trusting the results provided is providing the most relevant search results & ads. That’s why the structure of your Google Ads account…

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Which Search Engine Is Better? Bing vs. Google

August 13, 2020

Since its release in 1998, Google has been the most popular search engine on the planet. There’s wasn’t a worthy competitor until the release of Bing over a decade later in 2009 by the Microsoft Corporation. Though Google remains the most used engine, which is superior in terms of quality and additional features?

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