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Meet Google Analytics 4 : The Future of Analytics

November 27, 2020

With Google Analytics 4 arriving, Google has embraced the mobile-device age with the latest iteration of Google’s web analytics platform. Its arrival means it is arguably one of the biggest updates in the history of the tool.

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5 Tips to Boost Your Mobile Marketing Strategy

November 20, 2020

With 62 per cent of global users accessing the internet through their smartphones and mobile devices accounting for about half of global internet traffic, the influence of mobile phone technology is too great to ignore.

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Closure of Google Plus

November 13, 2020

All You Need to Know About the Closure of Google+ It may seem like old news for some, but for others, this might be the first time they are hearing about the closure of Google+ on 2 April last year. If you’ve never used Google+ or didn’t realise it existed with your Google account by default, here’s all the information…

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How to Use Google Trends

November 6, 2020

How to Use Google Trends Search engines play a key role in any online marketing strategy. Essentially, if you want your business to grow, it needs to do well in a Google search result. Ranking high on Google will not only increase your brand’s visibility, but it will help drive organic traffic to your website too. In order to increase…

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Making Use Of COVID-19 Features With Google My Business

October 30, 2020

Since the COVID-19 pandemic took hold in early 2020, Google and other leading internet technology giants have been spreading useful information and supporting businesses and the general public during these uncertain times. Google has since gone a step further to help businesses communicate with customers and has rolled out several new features and retrofitted some of the old ones with…

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What Is Google Tag Manager | What Is GTM

October 23, 2020

If you have or plan a web presence and want to make sure it is commercially successful, you have to focus on user engagement. You will need to gather as much information as possible so you understand where your users come from, what triggered them to visit, and what they do on your site when they are there – This…

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Leveraging Storytelling to Increase Your Conversions

October 16, 2020

Leveraging Storytelling to Increase Your Conversions Stories have always been a powerful tool for marketers to help entertain, inspire and educate people about a brand. In fact, Arianna Huffington said, “People think in stories, not statistics, and marketers need to be master storytellers.” This drives home the message that storytelling in marketing is an essential and modern technique employed by…

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Best Colours for Websites | Website Colour Schemes

October 1, 2020

Best Colours to Showcase your Website and Increase Conversions If you’re embarking on a new website design, you’ll know that navigation, search engine optimisation, and photography will all play a part in its success. But did you know that website colours also has a profound effect and can influence the number of conversions? Applying this knowledge to your website and…

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