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Win the Local SEO Competition with These Four Tips

November 21, 2018

Your local SEO game has to be strong because you have some very steep competition in the form of other small business owners. Some of them may even be in the same niche as your business. However, we’re going to give you a few quick tips to help you improve your local presence. Verify and Fill Out Your Google My…

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Internal Linking SEO Strategies

October 19, 2018

Did you know that having a poor linking strategy for your website can have a negative impact on your search rankings and overall SEO strategy? If it takes you 5 to 10 clicks to navigate from a point on your website to something you published recently, you need to optimise your internal linking strategy for SEO. We’re going to tell…

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Reduce HTTP Requests to Load Your WordPress Site Faster

October 15, 2018

Think that your webpage load time is not important? Think again! A delay of just one second in page load time means: 11% decline in page views 16% decline in customer satisfaction 7% decline in conversion rate That stats below collected by the Hosting Tribunal clearly show how webpage load time affects search engine rankings, customer satisfaction, and conversion rate.…

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Understanding Five Different LinkedIn Paid Advertising Campaigns

September 12, 2018

LinkedIn is a large platform for business professionals and companies to congregate, and there are currently 562 million active users on the platform. It’s a great way to gain exposure for your website’s niche, and target the customer base you’re trying to attract. However, there are several different paid advertising campaigns you can participate in, and understanding them can help…

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Google Confirms Broad Search Algorithm Update (August 2018)

August 7, 2018

Google confirmed that a core search update was released last Wednesday and will continue to roll-out this week. This indicates that webmasters should expect to see volatility in the search engine result pages (SERPs) for the coming weeks. Like previous algorithm updates in March and April this year the focus was on improving the quality of content served to searchers.…

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Tracking the Most Important Metrics in Google Analytics

July 18, 2018

The goal of your website is to build a solid and loyal customer base. To do this, you have to be able to track certain analytic metrics from Google. These will help you quickly and easily identify any problems and track how well your website converts new customers. There are dozens of analytic metrics to choose from. We’ve rounded up…

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2018’s Five Hottest Conversion Rate Optimisation (CRO) Tools

June 18, 2018

Conversion Rate Optimisation (CRO) is a vital tool every marketer wants to have on hand.  For those that don’t know, CRO is the process of increasing traffic to your website and converting them in some way. This can include downloading a specific PDF file, reaching a certain URL, or trial sign-ups. There are several tools you can use to accomplish…

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How Parents Perceive the use of Modern Technology

May 14, 2018

The exponential progression of technology over the past 20 years has changed the way we work and live. Tech devices are more often than not viewed in a positive light, as they simply make our lives easier. But is the amount of time we spend on these devices having an effect on other aspects of our lives? Real Insurance has…

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Three Top Tips for Increasing Your Local SEO Visibility

May 14, 2018

Local SEO is fiercely competitive but there are a few ways you can increase your business’s visibility on the local level with Google searches. This can drive more traffic to your site and result in more sales and brand recognition to boost your business year-round. 1. Put an Emphasis on User-Generated Reviews Peer-to-peer reviews are a powerful tool to have…

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Manly 2095 NSW

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