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Mobile-First Indexing is Here

May 7, 2018

Google announced at the end of March 2018 that they would begin migrating sites that follow the best practices for mobile-first indexing. A month later SEOs and webmaster are now starting to receive notifications via the Google Search Console that their sites are being enabled for mobile-first indexing. So Why Has Google Decided to Change the Way Websites are Indexed?…

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Changes to Analytics Data Retention

April 17, 2018

A lot of us have been receiving emails from Google, specifically relating to changes to data retention in Analytics. They have made these changes to deal with new data protection laws required by the GDPR. The laws apply to the European Economic Area (EEA), however the notice does recommend action if you reside outside of the EU. “Today we introduced…

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Four Important SEO Trends for 2018

April 5, 2018

We’re well into 2018 and SEO is more important than ever. As website owners continue to compete for Google’s top spots, trends will become more prominent. The key to staying ahead of your competition is staying ahead of the latest trends, and we have the four most important ones below. 1. Voice Search Will Increase As more people use their…

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4 Tips For Optimising Your Local Business Profiles

April 3, 2018

The proliferation of Australian local business directory sites is undeniable, and their role in local SEO is quite important. There are many local business portals that allow you to add a listing for your own or a client’s business. You are provided with a location based listing with a link back to your website. Score! But there is a problem.…

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Boost Your Conversion Rates: Tips for Conversion Rate Optimisation

March 23, 2018

Ideally, your website gives your business conversion so you can make a profit. However, this doesn’t always happen and you don’t understand why. Even if you spend hours creating an excellent website that does give you traffic, it may not lead to any conversions. Don’t worry, you’re not alone in this. Many website owners don’t understand conversion rate optimisation or…

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Defining Your AdWords Quality Score and How to Improve It

January 14, 2018

One of the keys to getting a high ranking in Google’s search pages is your AdWords quality score. But, if you’re not sure what this is, how can you improve it? If you’re unclear about Google AdWords, read on. Defining Your AdWords Quality Score To put it simply, your AdWords Quality Score is the rating or score that Google gives…

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Will AI Be Able to Unravel Google Algorithms in 2018?

December 9, 2017

It’s machine learning – the most widely used form of artificial intelligence in search right now – that has driven the brilliance of Google’s algorithms. AI, essentially, made the Google algorithms too dynamic to understand, throwing the SEO industry upside down a few years ago. No longer could SEO experts come up with formulaic solutions to ranking well in search…

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Optimising Your Website for Google’s Mobile-First Index

November 20, 2017

An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise…

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