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Tracking the Most Important Metrics in Google Analytics

July 18, 2018

The goal of your website is to build a solid and loyal customer base. To do this, you have to be able to track certain analytic metrics from Google. These will help you quickly and easily identify any problems and track how well your website converts new customers. There are dozens of analytic metrics to choose from. We’ve rounded up…

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2018’s Five Hottest Conversion Rate Optimisation (CRO) Tools

June 18, 2018

Conversion Rate Optimisation (CRO) is a vital tool every marketer wants to have on hand.  For those that don’t know, CRO is the process of increasing traffic to your website and converting them in some way. This can include downloading a specific PDF file, reaching a certain URL, or trial sign-ups. There are several tools you can use to accomplish…

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How Parents Perceive the use of Modern Technology

May 14, 2018

The exponential progression of technology over the past 20 years has changed the way we work and live. Tech devices are more often than not viewed in a positive light, as they simply make our lives easier. But is the amount of time we spend on these devices having an effect on other aspects of our lives? Real Insurance has…

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Three Top Tips for Increasing Your Local SEO Visibility

May 14, 2018

Local SEO is fiercely competitive but there are a few ways you can increase your business’s visibility on the local level with Google searches. This can drive more traffic to your site and result in more sales and brand recognition to boost your business year-round. 1. Put an Emphasis on User-Generated Reviews Peer-to-peer reviews are a powerful tool to have…

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Mobile-First Indexing is Here

May 7, 2018

Google announced at the end of March 2018 that they would begin migrating sites that follow the best practices for mobile-first indexing. A month later SEOs and webmaster are now starting to receive notifications via the Google Search Console that their sites are being enabled for mobile-first indexing. So Why Has Google Decided to Change the Way Websites are Indexed?…

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Changes to Analytics Data Retention

April 17, 2018

A lot of us have been receiving emails from Google, specifically relating to changes to data retention in Analytics. They have made these changes to deal with new data protection laws required by the GDPR. The laws apply to the European Economic Area (EEA), however the notice does recommend action if you reside outside of the EU. “Today we introduced…

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Four Important SEO Trends for 2018

April 5, 2018

We’re well into 2018 and SEO is more important than ever. As website owners continue to compete for Google’s top spots, trends will become more prominent. The key to staying ahead of your competition is staying ahead of the latest trends, and we have the four most important ones below. 1. Voice Search Will Increase As more people use their…

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4 Tips For Optimising Your Local Business Profiles

April 3, 2018

The proliferation of Australian local business directory sites is undeniable, and their role in local SEO is quite important. There are many local business portals that allow you to add a listing for your own or a client’s business. You are provided with a location based listing with a link back to your website. Score! But there is a problem.…

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Boost Your Conversion Rates: Tips for Conversion Rate Optimisation

March 23, 2018

Ideally, your website gives your business conversion so you can make a profit. However, this doesn’t always happen and you don’t understand why. Even if you spend hours creating an excellent website that does give you traffic, it may not lead to any conversions. Don’t worry, you’re not alone in this. Many website owners don’t understand conversion rate optimisation or…

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