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YouTube Ads Strategy for Beginners

September 19, 2023

YouTube has become one of the most popular platforms for video content, with millions of users daily. As a result, it has also become a lucrative platform for advertisers to reach their target audience. However, creating an effective YouTube ads strategy can be challenging, especially for beginners. So, in this post, we will explore some essential tips and strategies to…

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Important UX Design Principles for SEO

September 12, 2023

In today’s digital age, having a robust online presence is crucial for businesses to succeed. One key aspect of a successful online presence is search engine optimisation (SEO), which helps websites rank higher in search engine results. However, sometimes businesses need to pay more attention to the importance of UX and UI design in their SEO strategies. In this post,…

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Spotify Advertising: Best Practices & Tips

September 5, 2023

Spotify has become one of the most popular music streaming platforms, with millions of users worldwide. As a result, it has also become an attractive platform for advertisers looking to reach a large and engaged audience. However, advertising on Spotify requires a different approach compared to other platforms. Here are some of the best practices and tips for advertising on…

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Beginner’s Guide to Google Display & Video 360 (DV360)

August 29, 2023

Google Display & Video 360 (DV360) is a powerful advertising platform that allows marketers to reach their target audience through display and video ads. Whether new to digital advertising or looking to expand your advertising efforts, DV360 can help you achieve your marketing goals. Here are the key features and functionalities of DV360 and how to get started. Getting Started…

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Writing Irresistible Ad Copy that Converts

August 22, 2023

Writing compelling ad copy in digital marketing is essential for driving conversions and achieving business goals. Whether it’s a search ad, social media ad, or display ad, every word you choose can make or break the success of your campaign. This blog post will explore the key elements of writing irresistible ad copy that grabs attention and persuades and converts.…

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The Ultimate Guide to Online Video Advertising

August 15, 2023

Online video advertising has become an essential tool for businesses looking to reach their target audience in a captivating and engaging way. With the rise of video streaming platforms and the increasing popularity of online video content, it’s no wonder advertisers are turning to this medium to promote their products and services. In this ultimate guide to video advertisement, we…

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Black Hat SEO Techniques to Avoid

August 8, 2023

In the world of search engine optimisation (SEO), there are two main approaches: black hat SEO and white hat SEO. White hat SEO techniques focus on improving a website’s visibility in search engine results pages (SERPs) through ethical and legitimate means. On the other hand, black hat SEO techniques involve using deceptive and manipulative tactics to achieve higher rankings. While…

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What is BVOD Advertising?

August 1, 2023

In today’s digital age, advertising has evolved beyond traditional television commercials and print ads. One of the emerging trends in the advertising industry is BVOD (Broadcaster Video on Demand) advertising. BVOD allows viewers to watch their favourite TV shows and movies on-demand, anytime and anywhere. This comprehensive guide aims to provide a deeper understanding of BVOD advertising, its benefits, and…

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Are Bing Ads Worth It?

July 25, 2023

Bing Ads is a popular advertising platform that allows businesses to reach a wide audience and promote their products or services. While Bing Ad may have a different level of popularity than Google Ads, Bing Ads offers unique advantages and disadvantages. But are Bing ads worth it? In this blog post, we will explore the pros and cons of using…

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Amire

Amire