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Key Takeaways What AI can do well: AI can scan campaign data, spot trends, and flag issues faster than a manual review, making it a useful starting point for marketing teams. Why AI reports can get it wrong: AI can sound confident even when working from incomplete data or wrong assumptions. Human review is still essential. Common AI failings: Watch…

How AI Is Changing Organic Search (And What To Do About It) Search results don’t look like they used to. Google now answers many questions directly on the results page, generated by AI, before a single blue link appears. For a lot of businesses, that means fewer clicks even when rankings haven’t moved. If you’ve noticed organic traffic dipping while…

Key Takeaways What’s actually changing: From 17 August 2026, budget-limited campaigns using Target CPA or Target ROAS will start tracking more closely to the actual targets entered, even after budget changes. Which campaigns to check: Search, Shopping, Performance Max, Demand Gen, and Travel campaigns marked “Limited by budget” are affected, especially those already beating their targets. Why it matters most…

Key Takeaways Understanding Google’s 2026 update: Google will upgrade Dynamic Search Ads, automatically created assets, and campaign-level broad match settings to AI Max for Search. The migration process has already started, with all upgrades expected to be completed by September 2026. Recognising why this matters: The update may affect how your Search campaigns match queries, generate ad text, select landing…

Key Takeaways What has launched: ChatGPT ads went live in Australia on 17 April 2026 as an early pilot, appearing for free-tier users only, separate from ChatGPT’s answers. This is still a test: Access is limited, and the platform is still evolving. Most businesses can’t buy in yet, but that’s not a reason to ignore it. Why it’s worth paying…

Key Takeaways ChatGPT should be used as a productivity tool, not a place to store sensitive business information. Financial records, client data, internal strategy, and access credentials should never be shared. AI can help with drafting, research, and ideation when prompts are kept generic. A smart AI strategy starts with protecting your business information. Business owners should set clear rules…

Key Takeaways Threads offers a space for real-time audience engagement rooted in conversation. Brands can use Threads to build community and strengthen relationships. Early adoption offers visibility as the platform grows. Threads work best when brands use a conversational content strategy. Threads has quickly gained momentum as a conversational platform where brands can participate in open dialogue, cultural moments and…

Key Takeaways Effective data visualisation helps marketers translate complex datasets into clear actions. Visual dashboards make it easier to monitor performance in real time and optimise campaigns faster. The right visualisation tools help teams collaborate, align goals and improve reporting accuracy. A strong visual data culture empowers organisations to make informed, customer-focused decisions. Marketers today are surrounded by more data…

Key Takeaways Cross-device tracking helps marketers understand how customers move across multiple screens. Accurate cross-device insights improve attribution models and help identify the channels that drive performance. Privacy-first tracking approaches allow businesses to collect insights responsibly. Better cross-device visibility strengthens personalisation and engagement across all touchpoints. Modern customer journeys involve multiple screens. Someone may discover your brand on mobile, research…