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As of 28 October 2026, some Facebook Pages can only share external links in two organic posts or comments a month. If Facebook is one of the ways people find your website, that matters. It’s not a reason to panic, though, or to buy a Meta subscription on reflex. Key Takeaways Affected Pages get links in 2 organic posts or…

Key Takeaways Both platforms can rank well in Google. Your content and technical setup decide SEO results far more than the platform does. Wix suits small businesses that want a simple site they can run themselves, without a developer. WordPress suits businesses that expect to grow, need custom features or want full ownership of their site. Wix sites can’t be…

Key Takeaways Start with how your team works and where the business is heading, not with a feature list. Price the whole job, including build, hosting, plugins, support and your team’s time. Treat SEO and migration risk as a selection criterion. A badly planned move can cost you search traffic you spent years earning. Test your shortlist with real tasks…

Key Takeaways What AI can do well: AI can scan campaign data, spot trends, and flag issues faster than a manual review, making it a useful starting point for marketing teams. Why AI reports can get it wrong: AI can sound confident even when working from incomplete data or wrong assumptions. Human review is still essential. Common AI failings: Watch…

How AI Is Changing Organic Search (And What To Do About It) Search results don’t look like they used to. Google now answers many questions directly on the results page, generated by AI, before a single blue link appears. For a lot of businesses, that means fewer clicks even when rankings haven’t moved. If you’ve noticed organic traffic dipping while…

Key Takeaways What’s actually changing: From 17 August 2026, budget-limited campaigns using Target CPA or Target ROAS will start tracking more closely to the actual targets entered, even after budget changes. Which campaigns to check: Search, Shopping, Performance Max, Demand Gen, and Travel campaigns marked “Limited by budget” are affected, especially those already beating their targets. Why it matters most…

Key Takeaways Understanding Google’s 2026 update: Google will upgrade Dynamic Search Ads, automatically created assets, and campaign-level broad match settings to AI Max for Search. The migration process has already started, with all upgrades expected to be completed by September 2026. Recognising why this matters: The update may affect how your Search campaigns match queries, generate ad text, select landing…

Key Takeaways What has launched: ChatGPT ads went live in Australia on 17 April 2026 as an early pilot, appearing for free-tier users only, separate from ChatGPT’s answers. This is still a test: Access is limited, and the platform is still evolving. Most businesses can’t buy in yet, but that’s not a reason to ignore it. Why it’s worth paying…

Key Takeaways ChatGPT should be used as a productivity tool, not a place to store sensitive business information. Financial records, client data, internal strategy, and access credentials should never be shared. AI can help with drafting, research, and ideation when prompts are kept generic. A smart AI strategy starts with protecting your business information. Business owners should set clear rules…