Digital insights from the experts

Latest Industry News

10 Most Common SEO Mistakes

July 13, 2021

Search engine optimisation should be the number one source of traffic to your website. Excellent SEO can drive a constant stream of traffic to your site without the need for advertising or paid search. But how do you know if you have got your SEO right, and more importantly, how do you know if you have made an SEO mistake?…

Read on

What Is a Slug and How Do You Optimise It?

July 13, 2021

In search engine optimisation, a slug is an integral element of the formula for driving traffic to your website. It is a basic part of SEO optimisation, but one that is often forgotten. Google states that an SEO slug contributes significantly to the ranking of your web page. To ensure you have your slug and website SEO fully optimised, contact Amire or…

Read on

How to Increase ROI through SEO

July 13, 2021

Did you know that you can increase your digital marketing prospects if you contact us today? To get an increased ROI you must implement best practices for SEO. Some of these strategies may already be part of your marketing plan, while others can take your business into new market niches. We offer a range of SEO Services that can improve…

Read on

How to Change Your Domain Name

June 9, 2021

You’ve decided that your business website could use a different URL, but you want your customers to be able to find you. You may be wondering, ‘can I change my domain name?’ You absolutely can, and in some cases, you should. Good Reasons for Changing Your Domain Name There are plenty of good reasons for changing your domain name. Whether…

Read on

What Is the Difference Between HTTP and HTTPS?

June 1, 2021

Every web address begins with either HTTP or HTTPS. On the surface, the only difference between HTTP and HTTPS is a single letter. That letter, however, symbolises a major distinction that every website owner should know about. So, what is the meaning of HTTP? What’s the meaning of HTTPS? Which is the better choice for my website? We’ll answer all that and more below.…

Read on

How Will the iOS14 Update Affect Your Facebook Ads?

May 19, 2021

The latest iOS14 update has been released, and we need to talk about it. There’s one feature in particular that was installed, which will have a major effect on your Facebook ads. We want to help you stay informed, so we’re going to discuss this feature, what it will mean for your ads, and go over a couple of ideas for what…

Read on

PNG vs JPG — Which Is Best for Your Website?

May 14, 2021

To optimise the look and function of your website, it’s important that you use all the correct file types and formats. If you plan on incorporating any images into your website, you must know the differences between JPG and PNG. The debate of PNG vs JPG is somewhat outdated as both formats have their own advantages and drawbacks. One is not inherently…

Read on

What Is Remarketing? The Google Remarketing Guide

May 3, 2021

Reducing the overall marketing budget is the dream of every business owner. One of the ways that you can reduce your marketing budget is by targeting people who have already visited your website. If past visitors see your products in the form of an advertisement, they are likely to click on them. This process is called remarketing, and it is…

Read on

PPC Lead Generation — Capturing Quality Leads

April 28, 2021

Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation,…

Read on

Client Testimonials

Telstra Media Group

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry.  Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network |  Telstra Digital Media & IPTV – Pay TV

More testimonials

Stay up-to-date

Sign-up to our newsletter so you can stay up-to-date with all the latest news and goodies

Amire

Amire