January 2, 2024 | Categorised in:

Facebook Marketplace is an amazing tool for businesses, not just individual users. With a billion monthly visitors and a myriad of advertising tools, this social media giant has created a local listings site to rival even eBay! So, how do you advertise on Facebook Marketplace?

Reach a Wider Audience: How to Find Facebook Marketplace

Are you ready to reach a wider audience and sell your products to potential customers beyond your local area? Facebook Marketplace is the perfect social media platform to advertise your business and increase your sales. 

If you browse Facebook at all, you’ve probably noticed a new Marketplace tab appearing in the app. If you don’t see this, try the shortcuts page. You should see the Marketplace icon near the bottom of the screen here.

Alternatively, if you use a desktop, you should find the storefront icon on the top navigation bar and the left hand menu.

Step-by-Step Guide: Creating a High-Impact Listing on Facebook Marketplace

Creating a high-impact listing on Facebook Marketplace is essential to attract potential buyers. To make your listing stand out, you’ll need high-quality photos, an engaging description, and fair pricing. 

Start by selecting the relevant category for your product – Facebook Marketplace has 19 of them. Then, bring in high-quality photos from different angles to give buyers a better idea of what they can expect. You may already have some from other listings. Write an engaging description that highlights your product’s unique features and benefits, and set a fair price that is competitive with similar items in your area. Once you’ve reviewed and published your listing, you’re ready to start selling! Just make sure it complies with the Facebook Advertising guidelines.

Showcase Your Products: How to Use Facebook Marketplace for Your Business

What are some of the different ways you can use Facebook Marketplace for your business?

List your retail inventory

Of course, one great way to use Facebook Marketplace is to simply list your existing retail inventory. Open the app, upload the photos and description, set the prices and delivery method, and hey presto!

Showcase your Instagram or Facebook Shop

If you already have a Facebook or Instagram shop, did you know that you can add Marketplace as another sales channel to reach more people? If you use Facebook checkout, you can even let customers buy through Facebook without leaving the platform.

Facebook Business Accounts: How to Highlight Your Products

Sure, you can still sell on Facebook Marketplace from a standard Facebook account. But business accounts give you access to a few more certain features:

  • You can show inventory for vehicles, retail items, and event tickets
  • You can sell as a business with a shop on your Business Page – depending on your item category
  • Showcase your Instagram or Facebook Shop by adding Marketplace as another sales channel to reach more people.
  • Sell as a business with a shop on your Business Page, depending on your item category.
  • Show inventory for vehicles, retail items, and event tickets on Marketplace.
  • Access certain features that are not available on standard Facebook accounts, like automated messages!
  • Increase your reach and promote your listings using Facebook ads and sharing them on your Facebook page or relevant groups.

Marketplace Success: Create ads that appear on Facebook Marketplace

To place ads that run on Facebook Marketplace with your Facebook Business account, you can use Facebook Ads Manager. Here’s how you can get started:

  1. Go to the Facebook Ads Manager and create a new campaign.
  2. Select the objective for your ad campaign. For example, you can choose to drive traffic to your website or promote your Facebook page.
  3. Choose the target audience for your ad. You can select specific demographics, interests and behaviours.
  4. Specify the ad placement. In this case, you’ll want to select “Automatic Placements” so that your ad will appear on Facebook Marketplace.
  5. Create your ad. You can choose from various ad formats, such as image, video, carousel, or collection ads.
  6. Set your budget and schedule for your ad campaign.
  7. Review your ad and submit it for approval.

Once your ad is approved, it will start running on Facebook Marketplace net to related products and services. In fact, your Facebook Marketplace ad will actually appear in-feed while a user browses! This means people see your ad while they are shopping. Just remember to follow Facebook’s ad policies and guidelines to ensure that your ad is compliant and effective.

Why use Facebook Marketplace?

So, why use this unusual new selling platform for your business, anyway? Well, Facebook Marketplace is a great platform for businesses to reach a wider audience and sell their products to potential customers beyond their local area. Also, with a billion monthly visitors and a wide range of advertising tools, this social media giant has created a local listings site that is a strong competitor to other online marketplaces. Plus, it’s free to list on Facebook Marketplace, though Facebook does have a selling fee of 5% per shipment. This allows you the freedom to try new selling ideas on Facebook.

Can’t wait to check out Facebook Marketplace for yourself? Contact us today to start advertising on Facebook Marketplace with us.