Facebook Advertising Guidelines – What You Need to Know Facebook advertising is one of the most cost-effective ways to advertise your business online. With over 2.7 billion monthly active users, it puts your target market directly within your reach. But what are the rules? What can you advertise? How can you make sure your ads perform well? In this guide,…
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In response to the Australian government’s intent to implement a new media code, Google is threatening to make its search engine unavailable in Australia.
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You’ve probably come across the term CRO in the digital marketing world. This is especially common if you run an E-Commerce enterprise, you should consider CRO as a crucial facet of your marketing strategy.
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Of all the marketing trends making an impact right now, I believe marketing automation has the most potential. Marketing automation allows marketers to leverage software to manage, coordinate and automate marketing activity. It handles the more repetitive marketing tasks for you – such as posting to social media or sending emails – according to a pre-determined plan and schedule. But…
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Amire’s Strong CSR Policy At AMIRE, we contribute positively to the global community, making a difference to those less fortunate than us. We firmly believe that the luck we have in living in one of the best cities – and countries – should be shared. We hold the values including community, charity and an environmentally responsible workflow very dearly. You…
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Google has now confirmed it has completed rolling out its Google core update which began on 3 December 2020. Unlike the incremental updates that take place on a daily basis, core update makes broad changes to ensure that users are finding relevant and authoritative content. These changes can often address expertise, authoritative and trustworthiness (E-A-T) issues of website content. The…
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How to Use Google’s Advanced Image Search For over a decade, Google has indexed billions of webpages, not only that but the same goes for images too. The problem is that the world wide web is a noisy place and with so many images being generated on websites today, it can seem difficult to pinpoint an exact type of image.…
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YSlow and How to Use It to Boost Site Performance Website page load speeds are hugely important in this day and age. Slowly as time has gone on, Google has placed more emphasis on sending out a clear message that website page loading speeds are a vital part how Google decides to rank a website – especially in the “mobile-first”…
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With Google Analytics 4 arriving, Google has embraced the mobile-device age with the latest iteration of Google’s web analytics platform. Its arrival means it is arguably one of the biggest updates in the history of the tool.
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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