Introduction Conversion Rate Optimisation (CRO) is the process of improving your website’s ability to convert visitors into customers. It’s more than just changing your call-to-action and loading more ads onto your site, it involves analysing and adjusting every aspect of how your website works to create a better experience for users. The ultimate goal of CRO is simple: make each…
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Introduction Social media has become an important tool for businesses to market their products and services. This is because social media sites provide a way for companies to reach out to customers and potential customers. However, the effectiveness of any marketing campaign depends on how consistent and persistent you are in your efforts. If you want your social media marketing…
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Introduction Social media is one of the best ways to connect with your audience and build your brand. Social networks like Facebook, Twitter or Instagram are where people go to find out about new products and services, so it’s important for businesses to have a presence there. But creating an effective social media marketing campaign requires more than just signing…
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The internet is going mobile-centric. Not only is Google trying to return more accurate search results for searchers on mobile, but the search engine now aims to prioritise the ranking of websites that perform best on mobile devices, too. And now, on top of this, Google wants all sites on the web to have mobile-first indexing, too. What does this…
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If you’ve used Google through the years, you’ve probably noticed a few changes now and then. A new logo, different layouts. And now, Google Knowledge Panels! What are they? What do they do? Why does your business need it, and how do you get one? Let’s take a look: What is a Google Knowledge Panel? What is a Knowledge Panel?…
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Paid search is a great way to get new customers for your business. It’s an effective tool for driving traffic to your website and increasing conversions. Paid search advertising is fast-paced and dynamic. That means there’s always something new to learn regarding your campaigns and how they’re performing. Programmatic advertising can help make sure your paid search ads are more…
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Conventional wisdom says that social media engagement is all about posting content and getting likes, but it’s so much more than that. If you want to get the most out of your social media efforts, you need to take a more holistic approach. Here are five ways to increase your engagement with your audience: What is Engagement? Before we get…
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Social media marketing is a form of digital marketing that involves using social networks to market products and services. It’s one of the most affordable and accessible ways to reach potential customers. Social media has been proven to be effective again and again for companies when used correctly, so it’s no surprise that many rely on it as their primary…
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Introduction The internet is a big place. And there’s no shortage of competition out there. So, if you want to stand out, you need to be doing something different. One way to do that is through high-quality content and paid search advertising (PPC). When used together properly, these two marketing tactics can help your business gain visibility and drive leads.…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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