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My Internship Experience in SEO and Online Marketing in Sydney

September 2, 2013

Who am I? Yes, that’s a good question. When it comes from an IT perspective I don’t know really who am I? Today I know some subjects and then by tomorrow I have to update myself!!!!! My name is Aida Khamseh Safa and I have a Master’s degree in IT from Macquarie University in 2012. My work experience goes back…

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AdWords Integrates Organic Reporting

August 23, 2013

Comparing CTR Performance Does CTR improve with a hybrid approach? Google today announced the addition of Organic reporting through the AdWords interface. This is superb news and I couldn’t wait to try it out! According to Google we can use this reporting to: Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by…

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Get Local or Get Lost: Preparing for the Evolution of Local Search

June 21, 2013

The term “local search” has been thrown around in circles for a few years now. Of late, local search has become increasingly important from not only a mobile perspective but desktop as well. The intensity of these tasks has certainly increased in the last two years. There have been local search functions around for sometime such as Foursquare and check-ins,…

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I Think I Am in Love with Rand Fishkin…..

May 28, 2013

There I said it! It’s true….. But, not in a stalker way. I swear! And the thing was it was an unintentional link bait (or, was it??). Interestingly  this video was not the easiest to find and a number of sites that housed the content are now gone (http://www.ifilm.com, http://www.mysuperproposal.com/). And the resulting Oprah interview? Post a link in the comments…

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Google AdWords Trademark Policy Update in Australia

May 16, 2013

In mid-March 2013 Google announced that the AdWords trademark policy would be updated in some countries across the Search and Display network. This change was pushed live on 23 April 2013 and affected the small handful of countries as listed below: By no means is this breaking news. Surely, we knew it was coming, right? The countries listed above were the last countries globally…

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Is the Australian market saturated with Search providers?

May 10, 2013

In short, no! The Australian marketplace has changed radically over the past 10 years. When I first started working for an Australian search agency back in 2002 there were only a few established companies who specialised in Search. The change in consumer behaviour over the years and the increased demand for search engine marketing has resulted in a myriad of…

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Ex-GroupM Specialists Combine to Form New Digital Marketing Company

May 10, 2013

RELEASE 10 May 2013 – With over 19 years’ agency experience between them and a strong desire to serve the search needs of businesses world-wide, Sean Rooney and Amye Saunders have pooled their extensive experience and expertise to form AMIRE Pty Ltd, Sydney’s heavyweight search engine marketing company. Sean and Amye have both headed departments across the top Digital Agencies in Australia…

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Client Testimonials

Telstra Media Group

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry.  Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network |  Telstra Digital Media & IPTV – Pay TV

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