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Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting

March 27, 2023

Introduction An effective advertising campaign starts with a clear understanding of the cost structure of the platform you choose. When it comes to Facebook Ads vs Instagram Ads, there are several key factors that determine the cost of your ads, including audience targeting, ad format, and bidding strategies. In this blog, we’ll take a closer look at these factors and…

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How to Plan an SEO Migration Strategy for Your Website

March 14, 2023

Introduction SEO migration is the process of moving a website from one domain, subdomain, or URL structure to another without losing its search engine rankings and traffic. This can include changing your website’s design, content, or hosting provider, among other things. SEO migration is a critical process for website owners who want to improve their website’s visibility, reach new audiences,…

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Google Ads: How to Lower CPA to Better Scale Your Campaigns

March 7, 2023

Introduction  If you’re new to online advertising or looking to improve your campaigns, you’re in the right place. Google Ads is a powerful tool for reaching your target audience and driving conversions, but it’s not always easy to get the results you want. One of the biggest challenges that advertisers face is lowering the cost per acquisition (CPA) to better…

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Core Web Vitals: What They Are & How to Improve Them

March 2, 2023

Introduction In today’s digital age, having a fast and reliable website is crucial for businesses and organisations to attract and retain users. This is where Core Web Vitals come into play. Core Web Vitals are a set of metrics that measure the user experience of a website based on three key factors: loading speed, interactivity, and visual stability. These metrics…

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Instagram Ads Tips & Tricks to Build Your Following

February 13, 2023

Introduction Instagram is one of the most popular social networking sites, with over 1. 3 billion active users. It has quickly become one of the best places to promote your business, especially if you’re selling products or services that are in high demand. You can use Instagram Ads to reach more customers by showing them engaging ads about your products…

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How To Use Paid Search & Social Ads For Promoting Events

February 3, 2023

Introduction New to event marketing? Or perhaps you are searching for fresh ways to promote your next event? Whether you are trying to push a webinar, a fair trade market, or a rock and roll concert, we have got some helpful tips and tricks on hand to help you make the process smooth.  Paid search and social media ads are…

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The past, present, and future of social media marketing

January 20, 2023

Introduction  Social media has come a long way since the first social networking site, Six Degrees, launched in 1997. Back then, social media was a way for people to connect with friends and family online. Fast forward to today, and social media has become an essential tool for businesses to reach and engage with their customers. The Past In the…

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How to Create Mobile-Friendly Content 

January 12, 2023

Introduction In today’s world, it’s essential to have a mobile-friendly website. With the increasing number of people accessing the internet on their smartphones and tablets, it’s crucial to ensure that your website is optimised for these devices. Not only will this improve the user experience for your visitors, but it will also help improve your search engine rankings. In this…

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HTTP 500 Internal Server Error: What It Means & How to Fix It 

January 9, 2023

Introduction Have you ever encountered an HTTP 500 Internal Server Error while browsing the web? If you have, you know how frustrating it can be. This error can be caused by a variety of issues on the server-side of things, and it can be difficult to pinpoint the exact cause. In this blog post, we’ll take a look at what…

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Client Testimonials

Telstra Media Group

Telstra Media Group

AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.

Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.

Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group

AAMI

AAMI

I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry.  Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.

They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.

It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.

David Jones
Former E-Business Manager
AAMI

Suncorp Group

Suncorp Group

Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.

Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.

Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group

General Pants

General Pants

As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.

Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.

Michael Laxton
Head of Online & CRM
General Pants

Virgin Money

Virgin Money

During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.

Peter Davis
Web Experience Manager
Virgin Money

Bigpond

Bigpond

The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.

Dale Cohen
General Manager
BigPond Network |  Telstra Digital Media & IPTV – Pay TV

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