Creating an XML sitemap is essential in optimising your website for search engines. An XML sitemap is a file that lists all the pages on your website, helping search engines understand the structure and organisation of your content. In this blog post, we will guide you through what is an XML sitemap and how to make a sitemap XML for your…
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YouTube has become one of the most popular platforms for video content, with millions of users daily. As a result, it has also become a lucrative platform for advertisers to reach their target audience. However, creating an effective YouTube ads strategy can be challenging, especially for beginners. So, in this post, we will explore some essential tips and strategies to…
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In today’s digital age, having a robust online presence is crucial for businesses to succeed. One key aspect of a successful online presence is search engine optimisation (SEO), which helps websites rank higher in search engine results. However, sometimes businesses need to pay more attention to the importance of UX and UI design in their SEO strategies. In this post,…
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Spotify has become one of the most popular music streaming platforms, with millions of users worldwide. As a result, it has also become an attractive platform for advertisers looking to reach a large and engaged audience. However, advertising on Spotify requires a different approach compared to other platforms. Here are some of the best practices and tips for advertising on…
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Google Display & Video 360 (DV360) is a powerful advertising platform that allows marketers to reach their target audience through display and video ads. Whether new to digital advertising or looking to expand your advertising efforts, DV360 can help you achieve your marketing goals. Here are the key features and functionalities of DV360 and how to get started. Getting Started…
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Writing compelling ad copy in digital marketing is essential for driving conversions and achieving business goals. Whether it’s a search ad, social media ad, or display ad, every word you choose can make or break the success of your campaign. This blog post will explore the key elements of writing irresistible ad copy that grabs attention and persuades and converts.…
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Online video advertising has become an essential tool for businesses looking to reach their target audience in a captivating and engaging way. With the rise of video streaming platforms and the increasing popularity of online video content, it’s no wonder advertisers are turning to this medium to promote their products and services. In this ultimate guide to video advertisement, we…
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In the world of search engine optimisation (SEO), there are two main approaches: black hat SEO and white hat SEO. White hat SEO techniques focus on improving a website’s visibility in search engine results pages (SERPs) through ethical and legitimate means. On the other hand, black hat SEO techniques involve using deceptive and manipulative tactics to achieve higher rankings. While…
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In today’s digital age, advertising has evolved beyond traditional television commercials and print ads. One of the emerging trends in the advertising industry is BVOD (Broadcaster Video on Demand) advertising. BVOD allows viewers to watch their favourite TV shows and movies on-demand, anytime and anywhere. This comprehensive guide aims to provide a deeper understanding of BVOD advertising, its benefits, and…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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