In the world of search engine optimisation (SEO), there are two main approaches: black hat SEO and white hat SEO. White hat SEO techniques focus on improving a website’s visibility in search engine results pages (SERPs) through ethical and legitimate means. On the other hand, black hat SEO techniques involve using deceptive and manipulative tactics to achieve higher rankings. While…
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In today’s digital age, advertising has evolved beyond traditional television commercials and print ads. One of the emerging trends in the advertising industry is BVOD (Broadcaster Video on Demand) advertising. BVOD allows viewers to watch their favourite TV shows and movies on-demand, anytime and anywhere. This comprehensive guide aims to provide a deeper understanding of BVOD advertising, its benefits, and…
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Bing Ads is a popular advertising platform that allows businesses to reach a wide audience and promote their products or services. While Bing Ad may have a different level of popularity than Google Ads, Bing Ads offers unique advantages and disadvantages. But are Bing ads worth it? In this blog post, we will explore the pros and cons of using…
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The eCommerce industry has experienced significant growth in recent years, and this trend is expected to continue in the coming years. As technology advances and consumer behaviour evolves, new marketing trends will shape eCommerce’s future. In this blog post, we will explore some of the key eCommerce trends to watch in 2023 and discuss how they will impact businesses and…
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What is a HTML sitemap, and why create a HTML sitemap? A HTML sitemap is a page on your website that lists all the essential pages and sections, making search engine crawler navigation and indexing of your site easier. In this blog post, we will guide you through creating a HTML sitemap, from understanding its importance to implementing it on…
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Native advertising has become an increasingly popular marketing strategy for businesses looking to reach their target audience more organically and non-disruptively. By seamlessly integrating branded content into the user’s online experience, native advertising has proven effective in capturing attention and driving engagement. However, achieving success with native advertising requires careful planning and execution. So, let’s explore this: Understanding Your Target…
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Creating a website heatmap is essential to understand user behaviour and optimise your website. In this blog post, we will guide you through creating a website heatmap, from choosing the right tool to analysing the data and making informed decisions for improving your website’s user experience. So, if you’ve ever wondered what is a heatmap and how do heatmaps work,…
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TikTok has quickly become one of the most popular social media platforms, with over 800 million active users worldwide. With its short-form videos and creative features, TikTok offers a unique opportunity for businesses to reach a younger and highly engaged audience. This blog post will explore TikTok marketing tips and strategies to help enterprises leverage the platform to increase brand…
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eCommerce SEO is a critical aspect of online business that helps improve the visibility and ranking of your online store. As an online business owner, you must ensure that your website is optimised for search engines to drive organic traffic and increase sales. In this article, we will discuss some of the best practices for eCommerce SEO that can help…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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