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AdWords Integrates Organic Reporting

August 23, 2013

Comparing CTR Performance Does CTR improve with a hybrid approach? Google today announced the addition of Organic reporting through the AdWords interface. This is superb news and I couldn’t wait to try it out! According to Google we can use this reporting to: Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by…

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Get Local or Get Lost: Preparing for the Evolution of Local Search

June 21, 2013

The term “local search” has been thrown around in circles for a few years now. Of late, local search has become increasingly important from not only a mobile perspective but desktop as well. The intensity of these tasks has certainly increased in the last two years. There have been local search functions around for sometime such as Foursquare and check-ins,…

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I Think I Am in Love with Rand Fishkin…..

May 28, 2013

There I said it! It’s true….. But, not in a stalker way. I swear! And the thing was it was an unintentional link bait (or, was it??). Interestingly  this video was not the easiest to find and a number of sites that housed the content are now gone (http://www.ifilm.com, http://www.mysuperproposal.com/). And the resulting Oprah interview? Post a link in the comments…

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Google AdWords Trademark Policy Update in Australia

May 16, 2013

In mid-March 2013 Google announced that the AdWords trademark policy would be updated in some countries across the Search and Display network. This change was pushed live on 23 April 2013 and affected the small handful of countries as listed below: By no means is this breaking news. Surely, we knew it was coming, right? The countries listed above were the last countries globally…

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Is the Australian market saturated with Search providers?

May 10, 2013

In short, no! The Australian marketplace has changed radically over the past 10 years. When I first started working for an Australian search agency back in 2002 there were only a few established companies who specialised in Search. The change in consumer behaviour over the years and the increased demand for search engine marketing has resulted in a myriad of…

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Ex-GroupM Specialists Combine to Form New Digital Marketing Company

May 10, 2013

RELEASE 10 May 2013 – With over 19 years’ agency experience between them and a strong desire to serve the search needs of businesses world-wide, Sean Rooney and Amye Saunders have pooled their extensive experience and expertise to form AMIRE Pty Ltd, Sydney’s heavyweight search engine marketing company. Sean and Amye have both headed departments across the top Digital Agencies in Australia…

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108/37-39 The Corso
Manly 2095 NSW
Australia

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Amire

Amire