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Google Analytics has long been a part of having a website. It shows you who is coming to your website, when they are visiting, and what pages they view. It can tell when people are buying your products, filling out forms, subscribing to newsletters, and other important information about how your audience interacts with your company online. By using these…

Google Smart Campaigns are a quick, straightforward way to create an ad for your company. It’s easy for business owners to drive revenue to their stores without the hassle of learning all the nuances of pay-per-click (PPC) marketing. Most PPC marketers spend months learning the basics and getting good at ad placement, but with Smart Campaigns, this is no longer…

Link building campaigns are a fantastic way to improve your website’s search engine optimisation (SEO). Strategically placing links around the internet that will lead your audience back to your website draws attention to your site and presents your company as an industry leader. But you can’t just stick a link anywhere you choose. Going about your campaign the right way…

If you want your site to rank for your chosen keywords, you need to consider many on-site and offsite factors. For example, you may take time to perform your keyword research and include primary, secondary and long tail phrases as you seek to reach your target audience. Also, you may add an image or two to your post to break…

Every day it seems we are faced with new changes to technology, both personal and business. Online ads are no exception. Google has now introduced a replacement campaign for their Smart Shopping ad type. Welcome Performance Max Campaigns, but what are they? And how can they help you reach your marketing goals? Let’s take a look. What is a Performance…

Google Business Profile is one of the myriads of useful and convenient free tools from Google. The Google Business Profile tool helps business owners keep an eye on their online presence within Google’s endless collection of utilities. This includes providing help with Google Maps.  A Google Business Profile also offers an amazing impact for any brand that wants to increase…

One of the most difficult things about SEO is link building. This is the one piece of content you can’t create by yourself. And yet, links are one of the most important things in SEO. After all, links to nearby businesses and authorities show that you are real and someone who can be trusted. But links are hard to come…

With everyone working on their online presence, Google’s new local search tools have quickly become one of the essential parts of running a small business in 2022. But what makes a local SEO campaign successful, anyway?  Local SEO is still in its early stages, but it’s growing more competitive and important daily. Even at this early point, local SEO is…

Simply put, local SEO is the practice of optimising your website to increase its traffic, leads, and brand awareness from local searches. Some of the most common things people do to boost their local SEO are getting local keywords, optimising your Google My Business profile, and building your “NAP” citations.  The importance of local SEO Did you know that 46%…