Search engine optimisation should be the number one source of traffic to your website. Excellent SEO can drive a constant stream of traffic to your site without the need for advertising or paid search. But how do you know if you have got your SEO right, and more importantly, how do you know if you have made an SEO mistake?…
Read on
In search engine optimisation, a slug is an integral element of the formula for driving traffic to your website. It is a basic part of SEO optimisation, but one that is often forgotten. Google states that an SEO slug contributes significantly to the ranking of your web page. To ensure you have your slug and website SEO fully optimised, contact Amire or…
Read on
Did you know that you can increase your digital marketing prospects if you contact us today? To get an increased ROI you must implement best practices for SEO. Some of these strategies may already be part of your marketing plan, while others can take your business into new market niches. We offer a range of SEO Services that can improve…
Read on
You’ve decided that your business website could use a different URL, but you want your customers to be able to find you. You may be wondering, ‘can I change my domain name?’ You absolutely can, and in some cases, you should. Good Reasons for Changing Your Domain Name There are plenty of good reasons for changing your domain name. Whether…
Read on
Every web address begins with either HTTP or HTTPS. On the surface, the only difference between HTTP and HTTPS is a single letter. That letter, however, symbolises a major distinction that every website owner should know about. So, what is the meaning of HTTP? What’s the meaning of HTTPS? Which is the better choice for my website? We’ll answer all that and more below.…
Read on
The latest iOS14 update has been released, and we need to talk about it. There’s one feature in particular that was installed, which will have a major effect on your Facebook ads. We want to help you stay informed, so we’re going to discuss this feature, what it will mean for your ads, and go over a couple of ideas for what…
Read on
To optimise the look and function of your website, it’s important that you use all the correct file types and formats. If you plan on incorporating any images into your website, you must know the differences between JPG and PNG. The debate of PNG vs JPG is somewhat outdated as both formats have their own advantages and drawbacks. One is not inherently…
Read on
Reducing the overall marketing budget is the dream of every business owner. One of the ways that you can reduce your marketing budget is by targeting people who have already visited your website. If past visitors see your products in the form of an advertisement, they are likely to click on them. This process is called remarketing, and it is…
Read on
Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation,…
Read on
Sign-up to our newsletter so you can stay up-to-date with all the latest news and goodies