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There are loads of different things to consider when setting up a paid Facebook ad. Are you aiming your ad at the right people? Is your image a suitable size? Are you sure you’re running the correct type of ad? It’s easy to get confused by it all. With more than 2.6 billion people using Facebook – or Meta –…

We’re thrilled to announce Amire have been named Champion Marketing Services at the Australian Small Business Champion Gala Dinner and Awards Ceremony held on Saturday 19th March 2022 at The Star Sydney, with over 1,000 guests in attendance. Recognised as the ‘Oscars’ for small business, the Australian Small Business Champion Awards is the only national recognition program for Australian small businesses. The program aims to…

These days, more and more businesses invest an increasing amount of time in optimizing their SEO and boosting their lead generation. It’s not hard to see why – both of these tools work wonders for business. When you combine them, however, their cumulative effect is even greater.  So, if you’re a marketer who wants to see your business succeed, what…

With its unrivalled customisation, a plethora of features, and great targeting options, Google Ads make a brilliant option for generating sales and leads. However, the things that led to the tool’s success also happen to be the things that may limit your ROI. As with many default software settings, Google’s default campaign settings can generally turn out to be an…

As the most cost-effective and lucrative way to reach your customers, good SEO is imperative for business. Now, as even the most staunchly offline businesses find themselves coming online, the need to get to grips with SEO is more urgent than ever. So, why is SEO important for your business? Let’s explore these advantages: Because organic search is usually the…

Did you know there are a whopping 200 ranking factors for Google?! What’s more, these are only the ones we know about! It can seem like these ranking factors are constantly updated – you check one day, and your website is at the top of the SERP, while tomorrow, an algorithm update may knock it down to the second page.…

Content SEO is arguably the most important element of on-page SEO. Content SEO is about optimising and creating your content to rank high in search engine search results. But, excellent content SEO will propel your page to the top.  So, what is content SEO? How do you make good content SEO? This article will teach you to make great SEO…

How do you organise your content? You probably do keyword research and are looking for future titles. But, do you know what content is popular? Which content do your users like best? If you don’t have a good way to keep track of information like this, an SEO audit may work wonders for your content marketing strategy. In addition, a…

Search engines are constantly changing their search algorithm. This is great news for casual and power searchers alike. However, this constant tweaking can become a headache for copywriters and marketers. So how do you keep up with the rules?  Thankfully, some things remain steadfast and dependable in the copywriting world. After all, the primary purpose of SEO is to direct…