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Reducing the overall marketing budget is the dream of every business owner. One of the ways that you can reduce your marketing budget is by targeting people who have already visited your website. If past visitors see your products in the form of an advertisement, they are likely to click on them. This process is called remarketing, and it is…

Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation,…

People send almost 300 billion emails each day. This means that the audience for email marketing is massive. Email marketing has evolved over the last few years, and strategies that produced results four years ago have become obsolete. Nevertheless, marketers still use substantial resources to conduct email marketing. So, how can you wage a successful email marketing campaign? Create Emails…

Businesses are going global and the need to attract customers from multiple countries and languages has grown tremendously. As a result, international SEO has become a key part of the marketing sphere, with businesses using localisation signals such as hreflang tags in an attempt to compete in international markets. Having a poor international SEO strategy can mean that websites may…

YouTube’s default search results are generally pretty good at finding what you’re looking for. However, it can be difficult to find something specific if you wanted to go extra granular. Fortunately for us, YouTube advanced search is possible on the platform.

In this guide, we cover First Input Delay, one of the three main usability criteria from Web Core Vitals that Google measures websites on.

Getting to Know the Basics of Cumulative Layout Shift Cumulative Layout Shift or CLS is one of the factors for Core Web Vitals (CWV) or performance metrics announced by Google in May 2020 that could impact a website’s performance score. The other two metrics are ‘First Input Delay’ (FID) and ‘Largest Contentful Paint’ (LCP).

Last May 2020, Google released information on the addition of new search ranking factors focused on further improving user experience. The three metrics, namely, Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS), are known collectively as the Core Web Vitals (CWV). The CWV score of a webpage is based on each user’s experience and has…

How to Add Your Business to Google Maps Google Maps has become an invaluable tool for businesses to reach current and potential customers in the last couple of years. Learning how to put your business on Google Maps is a simple and free way of increasing your marketing reach and building customer trust. Adding your business can boost your local…