Tag Archive: SEO

SEO Internship to SEO Executive: The Transition from Intern to Employee

November 26, 2014

One day you’re an SEO intern, and the next you’re a full time employee with the title SEO executive. This is a story of my transition from a university graduate to a marketing professional. This is how the story begins… You would have been asked ‘what do you want to be when you grow up?’ Well I wanted to be…

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Is Google Adding UX To The Mobile Ranking Algorithm?

October 10, 2014

The rumour is out and it’s probably not too surprising. A number of sources are claiming that Google could be set to use mobile user experience as part its’ ranking algorithm. The notion of this isn’t new (we already know that site speed is a ranking factor for mobile) but the resurgance in discussion means it may not be too…

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The Demise of Google Authorship

August 29, 2014

Here’s some news about a recent change in Google that was strongly recommended in recent months. We have been advising clients about the benefits of using Authorship mark-up (a Google experiment over the last three years) for their content. Most recently Google announced that they would be removing author photos from search results as: [one_half] – There wasn’t data to…

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Google Adds a New Criteria to its’ Ranking Algorithm – Go HTTPS

August 13, 2014

Right, so here we go again. It’s enough with the animals, the most recent being Pigeon which looked at local search. Google has announced on Webmaster Central Blog that a site served on an HTTPS version will benefit in search results, even if only a little. Much as already been written about this and of course the debate rages on.…

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Playing with Google’s New Answer Box Functionality & the Knowledge Graph

March 27, 2014

A recent update of Google’s Knowledge Graph will see a sizable shift in how results are displayed. Dr Pete from Moz (who I wrote about in an earlier post) has a really interesting write up on an update to the Knowledge Graph that has gone relatively unnoticed. Have you ever typed something into Google which results in your answer appearing…

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SEO? Search Engine WHAT??

February 26, 2014

Stated by the wise and very talented Amye Saunders, “SEO was never easy…and it still isn’t”. Well she definitely got that right! I realised this to be true when I started off as an intern at AMIRE Strategic Digital Marketing. Stepping into the office on the first day was a daunting feeling. I did not have any previous training or…

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Google Secure Search Increases % of "(not provided)"

September 25, 2013

Ooooops they did it again! Something that started mildly in October 2011 is reaching a crescendo…… You know that ‘ole chestnut (i.e. corporate motto) from Google “Don’t be evil”? Sssshh, I don’t think anyone is buying that. So what have they done now you say? Well, it all started in 2011 when the illustrious Matt Cutts announced that Google would be…

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You’ll receive an Organic traffic increase in August 2013

September 17, 2013

In the latter end of 2012 we saw organic search traffic take a rather large dive. When Apple released iOS6 a strange thing happened. Safari, the browser used, was re-routing Google search traffic through an encrypted version of Google. The result? Organic search traffic could not be attributed to search. Instead all of this traffic was being given to ‘direct’…

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My Internship Experience in SEO and Online Marketing in Sydney

September 2, 2013

Who am I? Yes, that’s a good question. When it comes from an IT perspective I don’t know really who am I? Today I know some subjects and then by tomorrow I have to update myself!!!!! My name is Aida Khamseh Safa and I have a Master’s degree in IT from Macquarie University in 2012. My work experience goes back…

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