In an interesting turn of events, the republican candidate Donald Trump has accused Google of a conspiracy to rig search results. Yes, you read that correctly. He is under the impression that Google is burying any bad press related to the Democratic candidate Hillary Clinton. If you just raised your eyebrows, put them down….and the other one. This news should…
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Back in October 2015, Google announced a new ranking algorithm called RankBrain. Basically (very basically), Google is using an AI system to interpret millions of queries from which it learns to interpret intent and meaning – learning being the key factor. So, nearly six months on has there been massive changes to what we’re seeing? Stone Temple Consulting have done…
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Who doesn’t love more data?!?!? Google is now adding some extra functionality in the Search Console (formerly Webmaster Tools) for a bit more transparency on how your app fares in the SERPs. Now, once your app is verified in the Search Console, you’ll be able to review app metrics via a “Search Appearance” report. This will allow you to see…
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In a recent post we discussed app optimisation and the advancements Google has made in app indexing. Google has made leaps and bounds in indexing deep app content that is otherwise inaccessible to search engines, with the use of the Google App Indexing API. Google now has over 100 billion deep links into thousands of apps which appear in more…
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Link building is one of those SEO activities that leave people thinking ‘it’s a thorn in my side’, ‘It’s a pain in my assophagus’ (what a save!). Now link building can be difficult, but the most frustrating part is spending all of your time building links for your site or a client’s site, only to realise a number of them…
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Ever heard the phrase ‘there’s an app for that’? The dawn of a new age is upon us people. In this new age there is an app for this, that and everything! Apps have created a shift in user behaviour where users look to apps to satisfy their needs. Apps have also revolutionised businesses allowing them to cater to their…
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Conversions are like immortality to Lord Voldemort or the Horcruxes to Harry Potter. They are sought after. It’s what every online marketing strategy aims to achieve. Traffic is all well and good, but when it comes to a Dumbledore worthy strategy it’s all about increasing conversions. So here are our tips on how to increase landing page conversions for both…
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Google Analytics is amazing. Yep. That’s right, the geek in me has finally admitted it! Google Analytics has some of the most interesting and insightful reports that present incredibly useful data, important for dissecting and analysing. We have found the 5 best and most insightful Google Analytics reports for SEO that you should be using, like yesterday (insert valley girl…
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Late last year Google had written that blocking CSS and JavaScript through your sites robots.txt file could result in reduced indexation and rankings. Specifically: To help Google fully understand your site’s contents, allow all of your site’s assets, such as CSS and JavaScript files, to be crawled. The Google indexing system renders webpages using the HTML of a page as…
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