On average, Google processes well over 40,000 different searches per second, and this adds up to over 3.5 billion searches every single day. However, Google has evolved into so much more than just a leading search engine. It now offers hundreds of tools to help you enhance your website, and you should take advantage of them.
Formerly known as Google Places, Google My Business is a way for you to quickly and easily get free advertising thanks to Google. All you do is claim your business’s Google listing and verify it via letter or phone call. You can add your hours, phone numbers, directions with an optional map, and get your business in the top search rankings.
Do you want an easy way to monitor your website’s health as Google sees it? If you do, Google’s Webmaster Tools are invaluable. This marketing tool will show you any red flags you may have on your website that could prevent it from ranking higher in Google search results. This YouTube video gives you a very quick overview of what the Webmaster Tools can do for your website.
Google’s pay-per-click marketing tool, Google AdWords, allows you to give your organic search results a boost. You start by creating ads that link to your business-specific keywords, and these ads that you’ve created will appear either to the right or above the organic search results for your targeted keyword. How much you pay depends on how much competition your keywords have, but you’ll only pay if your potential customers actually click on your ad.
If you’re struggling with keywords, Google Trends can be an excellent tool. It helps you evaluate specific keyword’s popularity, and you can then compare these keywords against their variations. You’re also able to see how the keyword’s popularity fluctuated over time, and it can help you choose between keyword variations for your next post title.
You can monitor the internet for any mentions of a specific phrase or a set of keywords. You can get email alerts whenever someone searches for your input phrases or keywords. For example, you can set Google Alerts to let you know every time someone searches for your products, company, or competition.
Google’s exclusive marketing tools can be extremely useful when it comes to enhancing your website. Many of them are free to use, and the more tools you have at your disposal, the greater chances of success you have in getting your website in the top search rankings.