As Google and other major search engines are turning their focus to mobile-friendly search, it only makes sense that mobile apps are gaining popularity with business and website owners. App Store Optimisation (ASO) is becoming an important marketing tool for business owners. Making your app stand out from your competitors can be challenging, but there are several things you can do to optimise your app.
Create an Eye-Catching App Icon
Your app’s icon is the face of your app. It is the first thing people see when they’re scrolling through the App Store. You want to create an eye-catching design that will motivate people to learn more about your particular app, and one that tells your customers something about your app’s personality and content. You only have 1 or 2 seconds maximum to make an impression on your potential customers; make those couple of seconds enough with a great icon.
Pay Attention to Your App’s Name
Your app’s name should be descriptive but easy enough to understand at a glance. If you want to test your potential name, ask people and see if they can figure out what your app’s about. Apple recently limited the amount of characters you can use in your app’s name to 50 characters so it has to be short and to the point. You also want to include important keywords as the app store algorithm relies heavily on them for rankings.
App Keyword Importance
As we stated above, your app’s title keywords carry the most weight. But, you still want to pay attention to the keywords you use in the 100 character keyword field that the app store uses to index your app. The key to doing well with keywords is using the strongest keywords first. You also want to use keywords that are very relevant to your app, one that ranks high in search volume, and one that has low competition to maximise your results. If you’re still not sure where to start, AppTweak can be a good starting point.
Focus on Your App Screenshots
Users will typically spend a decent amount of time looking at your app’s screenshots. You want them to be high-quality, appealing, and the correct screen size. Focus on showcasing one feature per screenshot with the most important screenshots in front, and put a small descriptive sentence along with the screenshot. If you have international availability for your app, remember to localise your screenshots as well.
Gaining a good ranking for your app is essential to reaching and converting more customers. You have a lot of competition, so take your time and make your app stand out in a good way. The higher you get it to rank, the more potential you have to gain more customers.