Tag Archive: Search

4 Tips For Optimising Your Local Business Profiles

April 3, 2018

The proliferation of Australian local business directory sites is undeniable, and their role in local SEO is quite important. There are many local business portals that allow you to add a listing for your own or a client’s business. You are provided with a location based listing with a link back to your website. Score! But there is a problem.…

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Optimising Your Website for Google’s Mobile-First Index

November 20, 2017

An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise…

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Paid Search, AdWords and Their Business Importance

November 12, 2016

One of the main components to a successful online presence is an inbound marketing strategy that works. As more customers are going online to read product reviews, find information, and eventually purchase the product, it is more important than it has ever been for your business to be easy to find online. If you have no exposure or poor exposure,…

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Donald Trump Accuses Google of Conspiracy with Hillary Clinton

September 30, 2016

[one_half][/one_half] [one_half_last] In an interesting turn of events, the republican candidate Donald Trump has accused Google of a conspiracy to rig search results. Yes, you read that correctly. He is under the impression that Google is burying any bad press related to the Democratic candidate Hillary Clinton. If you just raised your eyebrows, put them down….and the other one. [/one_half_last]…

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Is RankBrain Having Any Impact on Search Results?

March 17, 2016

Back in October 2015, Google announced a new ranking algorithm called RankBrain. Basically (very basically), Google is using an AI system to interpret millions of queries from which it learns to interpret intent and meaning – learning being the key factor. So, nearly six months on has there been massive changes to what we’re seeing? Stone Temple Consulting have done…

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Google Now Showing App Performance in Search Results!!!

December 23, 2015

Who doesn’t love more data?!?!? Google is now adding some extra functionality in the Search Console (formerly Webmaster Tools) for a bit more transparency on how your app fares in the SERPs. Now, once your app is verified in the Search Console, you’ll be able to review app metrics via a “Search Appearance” report. This will allow you to see…

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Everything You Need to Know About App Streaming

November 30, 2015

  [one_half][/one_half][one_half_last]In a recent post we discussed app optimisation and the advancements Google has made in app indexing. Google has made leaps and bounds in indexing deep app content that is otherwise inaccessible to search engines, with the use of the Google App Indexing API. Google now has over 100 billion deep links into thousands of apps which appear in…

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The 3 Ways Nofollow Links Are Valuable

October 19, 2015

Link building is one of those SEO activities that leave people thinking ‘it’s a thorn in my side’, ‘It’s a pain in my assophagus’ (what a save!). Now link building can be difficult, but the most frustrating part is spending all of your time building links for your site or a client’s site, only to realise a number of them…

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5 Things You Need to Know About App Optimisation

September 24, 2015

[one_half][/one_half] [one_half_last]Ever heard the phrase ‘there’s an app for that’? The dawn of a new age is upon us people. In this new age there is an app for this, that and everything! Apps have created a shift in user behaviour where users look to apps to satisfy their needs. Apps have also revolutionised businesses allowing them to cater to…

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