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Most websites these days are heavily focussed on common elements such as improving website rankings, driving traffic and lowering bounce rates. Although these metrics are relevant to a website’s performance, there is one element that is often overlooked by marketers and business owners in the lifecycle of a website: CRO or otherwise known as “Conversion Rate Optimisation”.

Google Ads is one the most effective ways to drive leads and sales. The purpose of Google is to provide the user with the most intuitive and relevant user experience possible. Trust is pivotal – and part of trusting the results provided is providing the most relevant search results & ads. That’s why the structure of your Google Ads account…

Since its release in 1998, Google has been the most popular search engine on the planet. There’s wasn’t a worthy competitor until the release of Bing over a decade later in 2009 by the Microsoft Corporation. Though Google remains the most used engine, which is superior in terms of quality and additional features?

Google is so much more than just a tool for finding webpages. It has several handy functions that will probably surprise you.

With TikTok’s continuing rise as one of the most downloaded apps in the world, it’s inevitable for the video creation and sharing platform to become a digital marketing hub for different brands.

Recently, Bing updated it’s webmaster guidelines to include a section that details how they rank your content. It has been a fair number of years since Bing has made changes to its guidelines which date back as far as 2012.

Google is currently testing deeper integration with Google Analytics and Search Console set to offer increased insights to website owners for a more streamlined service.

Different types of influencers: mega, macro, micro and nano We’ve all heard of influencers, but do you know how the different types fit in? And which one would be the best fit for your brand?

In March, businesses around the world saw everything change overnight. Here in Australia, many businesses held their breath and tried to keep their heads afloat.  Across many industries, sales dropped off and revenues stagnated, as a consequence businesses put a stop to their marketing spend. For almost two months Australian companies have assessed the new business landscape and made efforts…