July 10, 2020 | Categorised in:

Google is currently testing deeper integration with Google Analytics and Search Console set to offer increased insights to website owners for a more streamlined service.

The idea is to merge data from both tools to give Search Console users a deeper understanding of overall website performance and offer a different perspective of website traffic that Search Console previously did not offer.

Up until now, some verified webmasters have been directly contacted by Google have a taste of the BETA.


Introducing Google Search Console Insights

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Google Search Console is a free service provided by Google that enables you to find out your website’s indexing on Google search results and boost optimisation.

The planned new package (although not officially announced yet) is called Google Search Console Insights and will allow webmasters to take performance reporting to a whole new level, giving additional insights into how your web content is performing.


Some of the benefits rumoured to be included are the following:

  • An overview of a website showing the number of all-time page views.
  • A “Your new content” section which reports on how the performance of new pages, drilling into how many views the content has had and length of time users stayed on the page.
  • Further insights on how people get to your pages through various channels, whether that be an organic search, entry from social media, or direct entry. It also gives the total number of views and time spent on pages.
  • Further insights top referring links and the most recent links.
  • A social media section where users can analyse page views and duration of the views from social channels. Each social media channel will also be segmented so that Search Console users can analyse traffic performance coming in from each social media platform as Facebook, Instagram, and Twitter.

What does this mean for the average website owner?

In a nutshell, more in-depth reporting on website performance. Data will be exported from Google Analytics will now drop right into your Google Search Console reports, providing an integrated and streamlined service. All that useful data you need to optimise your website will be available on a single platform.

Not only will you be able to understand what visitors to your site see from Google Search — as provided by Google Search Console alone — but the Analytics element will also give you further “insight” into how your site visitors interact with it when they get there.

It will also allow website users to identify poorer performing landing pages and take action to improve upon them.

When will Google Search Console Insights be made available?

Unfortunately, there has been no official announcement from Google as yet, but the fact that it is already in beta mode and that Google has reached out to verified Search Console users to test out the new functionality suggests that we are not off from a rollout.

In the meantime, keep checking back for more digital insights with Amire.


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