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Creating an XML sitemap is essential in optimising your website for search engines. An XML sitemap is a file that lists all the pages on your website, helping search engines understand the structure and organisation of your content. In this blog post, we will guide you through what is an XML sitemap and how to make a sitemap XML for your…

YouTube has become one of the most popular platforms for video content, with millions of users daily. As a result, it has also become a lucrative platform for advertisers to reach their target audience. However, creating an effective YouTube ads strategy can be challenging, especially for beginners. So, in this post, we will explore some essential tips and strategies to…

In today’s digital age, having a robust online presence is crucial for businesses to succeed. One key aspect of a successful online presence is search engine optimisation (SEO), which helps websites rank higher in search engine results. However, sometimes businesses need to pay more attention to the importance of UX and UI design in their SEO strategies. In this post,…

Spotify has become one of the most popular music streaming platforms, with millions of users worldwide. As a result, it has also become an attractive platform for advertisers looking to reach a large and engaged audience. However, advertising on Spotify requires a different approach compared to other platforms. Here are some of the best practices and tips for advertising on…

Google Display & Video 360 (DV360) is a powerful programmatic advertising platform designed to help marketers reach their audience with display and video ads across multiple channels. Whether you’re new to digital advertising or currently using paid search looking to scale your campaigns, DV360 offers the tools you need to plan, execute, and optimise campaigns effectively. Quick Overview What is…

Writing compelling ad copy in digital marketing is essential for driving conversions and achieving business goals. Whether it’s a search ad, social media ad, or display ad, every word you choose can make or break the success of your campaign. This blog post will explore the key elements of writing irresistible ad copy that grabs attention and persuades and converts.…

Online video advertising has become an essential tool for businesses looking to reach their target audience in a captivating and engaging way. With the rise of video streaming platforms and the increasing popularity of online video content, it’s no wonder advertisers are turning to this medium to promote their products and services. In this ultimate guide to video advertisement, we…

In the world of search engine optimisation (SEO), there are two main approaches: black hat SEO and white hat SEO. White hat SEO techniques focus on improving a website’s visibility in search engine results pages (SERPs) through ethical and legitimate means. On the other hand, black hat SEO techniques involve using deceptive and manipulative tactics to achieve higher rankings. While…

In today’s digital age, advertising has evolved beyond traditional television commercials and print ads. One of the emerging trends in the advertising industry is BVOD (Broadcaster Video on Demand) advertising. BVOD allows viewers to watch their favourite TV shows and movies on-demand, anytime and anywhere. This comprehensive guide aims to provide a deeper understanding of BVOD advertising, its benefits, and…