SEO, or Search Engine Optimisation, is an invaluable tool when it comes to internet marketing. SEO is the process of optimising your website’s content and making it easier for your customers to find on the various SERPs or search engine results pages. There are dozens of strategies and routes you can take, and this can be overwhelming for someone just…
Read on
2017 has already been a big year for Google in regards to its algorithm updates. All the changes left businesses scrambling to keep up. The first big update Google’s staff jokingly called “Fred,” and the name stuck. This update came in March 2017, and saw some websites with 90% of their keywords dropping significantly in search ranking importance. You want your website to survive…
Read on
As Google and other major search engines are turning their focus to mobile-friendly search, it only makes sense that mobile apps are gaining popularity with business and website owners. App Store Optimisation (ASO) is becoming an important marketing tool for business owners. Making your app stand out from your competitors can be challenging, but there are several things you can…
Read on
Google was one of the first search engines to place significant importance on link building for SEO optimisation. We know that dozens of factors go into Google’s ranking, but the top three remained a mystery, until now. In a Q&A with Google’s Search Quality Senior Strategist Andrey Lipattsev, he stated that the top three Google ranking factors are content, RankBrain, and links.…
Read on
Did you know that Google has over 200 ranking factors? This can make it seem overwhelming to choose the best ones to optimise your SEO ranking. However, they’re not all equal, and Google does prioritise some ranking factors over others. The key to doing well with SEO rankings is knowing which ones to focus on, and which ones to pay less…
Read on
As you grow your business, you realise your customers are everywhere, and you want to capitalise on this as much as possible, especially your local customers. This is where the science of Local SEO comes in. At its core, Local SEO is making your business rank high in any local search results people perform to draw them to your business. There are…
Read on
With every year, search engines grow in their ability to respond to users’ searches. The latest development on that front has given search engines an ability to recognise the intent behind a user’s search. Google, of course, is at the forefront of that development. As Search Engine Journal’s Chris Giarratana puts it, “Google has evolved in rewarding content that is valuable and…
Read on
Facebook, Instagram, LinkedIn, Pinterest, and Twitter; all of these social media platforms are valuable tools you can utilise to engage your customers and market your brand. Engaging your audience isn’t an easy or a quick process, but the benefits more than outweigh the work. There are some strategies you can use to help move the engagement process along quicker. Start…
Read on
One of the main components to a successful online presence is an inbound marketing strategy that works. As more customers are going online to read product reviews, find information, and eventually purchase the product, it is more important than it has ever been for your business to be easy to find online. If you have no exposure or poor exposure,…
Read on
Sign-up to our newsletter so you can stay up-to-date with all the latest news and goodies