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Key Takeaways Understanding Google’s 2026 update: Google will upgrade Dynamic Search Ads, automatically created assets, and campaign-level broad match settings to AI Max for Search. The migration process has already started, with all upgrades expected to be completed by September 2026. Recognising why this matters: The update may affect how your Search campaigns match queries, generate ad text, select landing…

Key Takeaways What has launched: ChatGPT ads went live in Australia on 17 April 2026 as an early pilot, appearing for free-tier users only, separate from ChatGPT’s answers. This is still a test: Access is limited, and the platform is still evolving. Most businesses can’t buy in yet, but that’s not a reason to ignore it. Why it’s worth paying…

Key Takeaways ChatGPT should be used as a productivity tool, not a place to store sensitive business information. Financial records, client data, internal strategy, and access credentials should never be shared. AI can help with drafting, research, and ideation when prompts are kept generic. A smart AI strategy starts with protecting your business information. Business owners should set clear rules…

Key Takeaways Threads offers a space for real-time audience engagement rooted in conversation. Brands can use Threads to build community and strengthen relationships. Early adoption offers visibility as the platform grows. Threads work best when brands use a conversational content strategy. Threads has quickly gained momentum as a conversational platform where brands can participate in open dialogue, cultural moments and…

Key Takeaways Effective data visualisation helps marketers translate complex datasets into clear actions. Visual dashboards make it easier to monitor performance in real time and optimise campaigns faster. The right visualisation tools help teams collaborate, align goals and improve reporting accuracy. A strong visual data culture empowers organisations to make informed, customer-focused decisions. Marketers today are surrounded by more data…

Key Takeaways Cross-device tracking helps marketers understand how customers move across multiple screens. Accurate cross-device insights improve attribution models and help identify the channels that drive performance. Privacy-first tracking approaches allow businesses to collect insights responsibly. Better cross-device visibility strengthens personalisation and engagement across all touchpoints. Modern customer journeys involve multiple screens. Someone may discover your brand on mobile, research…

  Key Takeaways   Authenticity on social media builds stronger trust with Australian consumers than polished, overly produced content. Small businesses that show the real people and processes behind their brand consistently see higher engagement and loyalty. A clear content strategy that balances authenticity with your business goals is what separates brands that grow from those that stagnate. Paid social…

Key Takeaways BeReal is a social media platform built around unfiltered, spontaneous content that strongly resonates with Gen Z and Millennial audiences. BeReal has approximately 40 million monthly active users as of 2025, with 78% to 85% of its user base being Gen Z aged 18 to 24. Amire Australian small businesses in lifestyle, hospitality, retail, and trades can use…

Key Takeaways: Structure comes first. A poorly structured account leads to wasted budget before a single ad is even clicked. Clean campaign naming, tight ad groups, and correct geo-targeting are the non-negotiables. Your search term report is a gold mine. Filtering for queries with 5 or more clicks and zero conversions is the fastest way to find wasted spend. Those…