Digital insights from the experts

LinkedIn Spotlight Ads are a powerful but often underutilised tool in the B2B marketer’s arsenal. These personalised display ads appear in the LinkedIn sidebar and dynamically pull in a viewer’s profile data. Such as their name, job title, and company; to create highly relevant, attention-grabbing ads. If you’re a small or medium-sized business looking to scale your LinkedIn efforts, Spotlight…

Snapchat has emerged as a powerful digital advertising platform, especially for brands targeting younger audiences. With over 8 million users in Australia alone, Snapchat offers unique tools and immersive ad formats that can drive real engagement. For small to medium-sized businesses looking to diversify their digital marketing strategy, Snapchat ads can be an excellent addition—if used effectively. In this guide,…

SEO content is the foundation of online visibility—but producing it at scale is time-consuming and expensive. That’s where AI SEO tools come in. AI is transforming how businesses research, create, and optimise content for search engines. But it’s not about replacing humans. It’s about working smarter. Here’s how to use AI to scale your SEO content without compromising quality. What…

If you’re running Google Ads, you know it’s competitive. But did you know your ad position isn’t just about your own strategy? Your competitor ad rank plays a big role too. Whether you’re a small business owner or digital marketer, understanding this metric can help you win more clicks, reduce costs, and stay visible. What is Competitor Ad Rank? Competitor…

Running Google Ads can feel like a guessing game. You set your budget, write compelling copy, and choose the right keywords—but results don’t always follow. One often-overlooked factor? Your Google Ads Quality Score. It can make or break your ad performance. Here’s what it is, why it matters, and how to improve it. What is Google Ads Quality Score? Google…

If you’re a business owner or digital marketer in Australia, you’re likely to hear more about Google’s Search Generative Experience (SGE). It’s not just another update. SGE is reshaping how search results are displayed by integrating AI-generated summaries above traditional links. So what does that mean for your SEO content? More importantly, how can you adjust your strategy to keep…

Key Takeaways Nonprofits must maintain a 5% CTR and focus on high ad quality to stay eligible. Ads can only appear on the Search Network, limiting reach on other platforms. A $2 manual CPC bid cap restricts competitiveness in high-bidding keyword markets. Nonprofits compete with both other grant recipients and paid advertisers for visibility. Unspent grant funds do not carry…

Key Takeaways A Google Knowledge Panel is crucial for visibility in search results. Smaller businesses may not have a Knowledge Panel due to limited authority. It’s challenging for smaller businesses to overtake larger competitors’ Knowledge Panels. You can enhance search visibility through GBP optimisation and citation building. Strengthen your Google Business Profile by optimising categories, adding images and responding to…

In digital marketing, capturing audience attention is only half the battle – getting them to take action is where success truly lies. One critical metric that measures this engagement is Click-Through Rate (CTR). But what exactly does CTR mean and why does it matter? We’ll break down its definition, highlight its impact on campaign performance and share effective strategies to…