September 16, 2020 | Categorised in:

Accelerated Mobile Pages

If you have a blog or a content strategy for your business that isn’t optimised for mobile users, this may cause you to to lose out on potential business leads. The answer? Accelerated Mobile Pages (AMP). But what is AMP, and why should you use it?

We’ve put together this guide explaining what is AMP, its benefits, and how you can optimise your pages for mobile users so you don’t miss out on vital leads and sales.

What Are Accelerated Mobile Pages (AMP Meaning)

Mobile phone and HTML

In a nutshell, Accelerated Mobile Pages is a framework you can use to build “faster” versions of your webpages, making them load more quickly and smoothly on mobile devices. Originally developed by Google in collaboration with Twitter, it is an open-source project, meaning anyone can access and use it.

What Makes Them So Fast?

In simple terms, AMP strips each of your webpages down to its basic elements to make it load faster. It also makes pages more readable and user-friendly, creating a faster and more satisfying experience for users accessing your site from a smartphone or tablet.

AMP works in three stages:

  • HTML is stripped down and unique tags are added.
  • JS is used to fetch resources and prevent unnecessary rendering.
  • CDN caches your pages and instantly adapts them to AMP code.

This process eliminates some of the bulkier elements of your page, such as unnecessary coding and unwieldy pictures. The result is a much smoother and more streamlined experience for the mobile user.

AMP Advantages And Benefits

There are plenty of reasons to consider using AMP for your website, with many AMP advantages including the following.

1. Insanely Fast Page Loading Speeds

Loading speeds are something users take into account when visiting your website. In fact, 40% of users will click away from a webpage if it takes more than three seconds to load. This results in fewer leads and conversions for you.

‘AMP can reduce page loading speed times by up to 85 per cent.’

This means potential customers won’t click away from your site before engaging with your content, vastly improving your sales potential.


2. Improves Accessibility to Slower Devices

Many websites in the past have been guilty of over-complicating landing pages and blog posts with heavy uncompressed imagery and other files such as CSS and Javascript. This can dramatically impact page loading speeds. Since Mobile Accelerated Pages strips away heavy files such as Javascript, it allows even the slowest of mobile phones to access content faster.


3. Reduces Bounce Rates / Improves User Engagement

Bounce rate is the number of users who click away from your site after visiting just one page and poor page loading speeds is often considered the culprit.

By incorporating AMP into your content strategy, this allows users access to your content almost instantaneously, thus reducing one of the largest friction points in today’s mobile-first world – A slow website.


4. You can achieve more repeat business

Your website performance matters when it comes to convincing customers to return to you.

A huge 79 per cent of online shoppers say that a poorly-performing website makes them less likely to purchase from the same site again.

AMP makes it easier for customers to purchase from their mobile devices. This increases their satisfaction and will make them much more likely to be loyal to your brand in the future.

So, how do you optimise your webpages for AMP?

Having been around for a number of years now, there are any alternatives to launching AMP on your own website.

If you have a WordPress site, for example, there is now an official AMP plugin available which is extremely easy to use which you can find here. Alternatively, if you have any experience with HTML, you can easily modify your coding to optimise it for AMP and there is plenty of documentation on how to implement AMP.

AMP also comes with a variety of code-commands. For example, if you want to set up analytics tracking on your site, you can use the code: amp-analytics

If you want to add animations on your mobile pages, you can use the code:

The full list of codes is freely available here.


Accelerated Mobile Pages (AMP)

Adopting AMP is highly advantageous for your business. It makes your website more visible and creates a much more satisfactory user experience, leading to more traffic, a lower bounce rate, increased customer satisfaction, and ultimately, more sales.

AMP is a most positive way to future-proof your business, improve on your inbound marketing methodology as well as bring your website to the mobile-first era.

If you would like more advice, please contact us, and we will be happy to help. Alternatively, browse our SEO services page.




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