LinkedIn is a large platform for business professionals and companies to congregate, and there are currently 562 million active users on the platform. It’s a great way to gain exposure for your website’s niche, and target the customer base you’re trying to attract.
However, there are several different paid advertising campaigns you can participate in, and understanding them can help you tailor your advertising campaign to your product or service.
Self-Service Advertising Campaigns
Self-service ads are extremely popular, especially if you’re just starting to advertise on this platform. Once you create and log into your LinkedIn account, you can open Campaign Manager. Campaign Manager allows you to target specific audiences, monitor who clicks on your ads, and you can schedule ad campaigns all in one sleek interface.
Sponsored Content Advertising Campaigns
Do you have a business page set up with content and you want to extend your reach to a new target audience? LinkedIn’s sponsored content campaigns let you perform a variety of tasks including sharing your company’s views, videos and slideshows, and more. It’ll appear front and centre on the home page feed.
Text Advertising Campaigns
Are you trying to drive traffic to your website or to your LinkedIn page? Text advertising campaigns are quick and easy, and they allow you the freedom to create several variations of the same ad to see which one pulls in more traffic. You can choose between cost-per-thousand impressions or cost-per-click, track your conversions, and set filters to target specific audiences.
InMail Advertising Campaigns
For attracting more leads, it’s hard to beat LinkedIn’s InMail campaigns. You purchase a set number of messages and LinkedIn will deliver them straight to your prospective customer’s inboxes. You can add a customised greeting, body text, and a call to action.
Video Advertising Campaigns
Video advertising campaigns are relatively new to the LinkedIn platform, but they’re gaining momentum because they’re an excellent way to humanise your brand and give it a face. Videos allow you to quickly build brand awareness, reach a huge network of people, and target specific customer bases.
These five different LinkedIn advertising campaigns provide a broad range of ways to experiment and approach your paid campaigns. Try one or try them all to see which ones give you the most leads and conversions.
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