Local SEO is fiercely competitive but there are a few ways you can increase your business’s visibility on the local level with Google searches. This can drive more traffic to your site and result in more sales and brand recognition to boost your business year-round.
1. Put an Emphasis on User-Generated Reviews
Peer-to-peer reviews are a powerful tool to have in your arsenal, especially when you’re competing on a local level for SEO rankings. These reviews give any potential customers a good grasp of what it’s like to purchase and use your business’s services or goods.
Google likes unique content that updates on a frequent basis. Peer-to-peer reviews are a very simple way to accomplish this goal. More than 88% of people who buy goods or services online look at the reviews to help them decide whether or not a potential purchase is a quality product. Start simple and put a button in plain view on your website inviting reviews, or prompt customers to share their experience when they purchase goods or services from your business.
2. Optimise any Images Your Site Showcases
Local SEO isn’t limited to text. It can easily extend to images. Make any images search engine friendly. This means using the right dimensions and other image features, and naming your image file something creative that’ll relate to your business but still set it apart.
You may also want to use alt tags to describe your images so they show up on local search queries. If you’re focusing on localised keywords, add them to the images so they pop up on any of these search queries as well.
3. Make Everything Consistent
Consistency is key to having success with local SEO. You can start by claiming your Google Business page and updating it. From here, you want to branch out and claim each local name, phone number, and address listings that are specific to your business. Look in local directories as well and change things as you need to.
The goal is to make absolutely everything about your business consistent so there is no confusion when people are trying to locate or get in contact with your business. As they’re searching local, they can always move on if they find too many inconsistencies. This is bad for your business.
These three easy local SEO strategies can help to drive traffic to your site and increase your local business’s visibility with search rankings. With so much competition, any chance to get ahead of your competition with organic search is a good thing for your business as a whole.