Sydney, Australia – Amire is proud to announce that it has been awarded PLATINUM at the 2025 Summit Marketing Effectiveness Awards in the Online Advertising and Marketing – Consumer category. The award recognises the effectiveness of Amire’s online advertising campaign and underscores the agency’s ongoing commitment to excellence and measurable marketing impact. The Summit Marketing Effectiveness Awards celebrate marketing initiatives…
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Key Takeaways Definition: Programmatic audio advertising uses automated technology (real-time bidding and audience data) to buy and place audio ads across digital platforms, reaching listeners at scale. Australian Growth: The tactic is rapidly growing in Australia due to high adoption rates of podcasts, smart speakers, and streaming platforms (Spotify, Apple Music), offering brands access to highly engaged, mobile audiences. Where…
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Key Takeaways Definition and Purpose: Demand Gen campaigns are a new Google Ads format designed to reach users who are not actively searching but are open to discovery. They are Google’s answer to social media advertising, aiming to close the gap between capturing existing demand (Search) and creating new demand (Social). Placements: These campaigns deliver visually rich, interest-based ads across…
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Key Takeaways Google Ads Automation uses machine learning to optimise bidding, targeting, ad delivery, and budget based on real-time signals (device, location, intent) that humans cannot track manually. Smart Bidding is the core automation system, comprising strategies like Target CPA, Target ROAS, Maximise Conversions, and Enhanced CPC, all designed to optimise for conversions or conversion value. When to Use Smart…
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Topical authority has become one of the most important concepts in modern SEO. Google now prioritises websites that demonstrate deep expertise on a subject rather than those that simply target individual keywords. This shift means businesses must focus on building meaningful content clusters that show clear mastery of a topic. This article explains what topical authority is, why it matters,…
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Key Takeaways Definition: Connected TV (CTV) advertising delivers video ads on any television connected to the internet, including Smart TVs, streaming sticks (Chromecast, Apple TV), and gaming consoles. It offers the brand impact of traditional TV with the precision of digital. Australian Market Shift: CTV is the fastest growing digital channel in Australia, driven by the decline of broadcast TV…
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Key Takeaways The Opportunity: Video SEO is no longer just about YouTube. Marketers overlook a major opportunity by not optimising videos hosted on their own website and other platforms to rank in Google’s core search results. Google’s Visibility: Google displays video content in multiple high-visibility placements, including video-rich results, featured videos, video carousels, and video snippets in regular SERPs. How…
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Key Takeaways Definition: YMYL (Your Money or Your Life) refers to content that can directly impact a user’s health, safety, finances, or legal decisions. Examples include medical advice, legal guidance, and financial planning. Stricter Requirements: Google holds YMYL sites to a much higher standard because incorrect information can cause significant harm. Ranking depends heavily on demonstrating strong E-E-A-T (Experience, Expertise,…
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Key Takeaways Definition: Parasite SEO is a grey hat strategy where content is published on a high-authority, established website (the host) to quickly leverage its trust, strong backlink profile, and fast indexing to rank for competitive keywords. The Mechanism: It works because Google highly values the authority of the host domain (e.g., news sites, large publications). The “parasite” content benefits…
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AMIRE has been providing Telstra Media with SEO Services since the beginning of October 2013 and whilst still relatively new they have provided exceptional service and insight for the business thus far.
Telstra Media replaced our previous SEO agency (whom we had worked with for over 6 years) with AMIRE, which I believe is a clear indication of their SEO expertise and experience. Telstra Media is looking forward to a strong relationship with AMIRE and have no hesitation in recommending them to any company considering their services.
Grant Hilton | Search Producer
Digital Media and Content Services
Telstra Media Group
I have known Sean and Amye from the days when ‘search’ was in its infancy in Australia. At the time my team and I were intent on establishing the online business for AAMI. We recognised early on how important search would be to help position AAMI on customer shopping lists for their insurance needs and as a cost effective marketing tool. Seam and Amye continue to impress me with the depth and breadth of knowledge they have with the search industry. Their technical knowledge is extensive and that helps remove the guesswork and makes decisions easier and more precise.
They listened and understood the AAMI business and what the key business drivers were. This helped us design and develop websites that balanced optimal search requirements with user experience and customer centric design.
It was principally through Sean and Amye’s knowledge and results driven attitude that positioned AAMI in a prominent position for all of AAMI’s key terms, a position it has held for many years.
David Jones
Former E-Business Manager
AAMI
Amye consulted on Suncorp Commercial Insurance for a number of years in optimising our business for search. In that period, Suncorp’s dominance in search helped the business receive an unprecedented number of lead opportunities, driving further investment and support of the online channel.
Amye’s professionalism and attention to detail served us well. Amye was always free and willing to assist with any queries we had about the complexities of SEO as well as providing us with up-to-the-minute news on trends and changes in search. We were always well prepared to stay ahead of the game.
Darren Abood
Senior Leader – Websites
Digital Distribution | Commercial Insurance
Suncorp Group
As our consulting SEO Director, Amye showed an unwavering dedication to delivering the best search results within a sometimes challenging technical infrastructure. Her depth of knowledge and awareness of industry advances were exemplary, and always considered within the context of our search brief.
Amye’s friendly and relaxed professional approach ensures team members of every level have a good understanding of search objectives; this ultimately creates both a commercially successful and enjoyable partnership.
Michael Laxton
Head of Online & CRM
General Pants
During my spell at Virgin Money Australia, Sean was the SEO expert from 24/7 Real Media, and proved to be deeply knowledgeable and of great service. I would recommend Sean as an SEO specialist for being extremely approachable, cheerful, professional and provided invaluable advice on improving the company site in natural search, combined with other paid search activity.
Peter Davis
Web Experience Manager
Virgin Money
The principals of Amire, Sean and Amye are well known within the search optimisation industry. I have worked directly with them for several years and they have always followed ethical practices in delivering great results. The quality of their work and trust worthiness is first rate. I always felt like my business was important and the best people were working on my account.
Dale Cohen
General Manager
BigPond Network | Telstra Digital Media & IPTV – Pay TV
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