February 13, 2023 | Categorised in:


Instagram is one of the most popular social networking sites, with over 1. 3 billion active users. It has quickly become one of the best places to promote your business, especially if you’re selling products or services that are in high demand. You can use Instagram Ads to reach more customers by showing them engaging ads about your products and services in their feeds.

So, if you are hunting for tips to build your following with Instagram Ads, you are in the right place. Here are 5 hacks to help you reach your goals with Instagram ads. 

  • Make sure you have a clear and consistent brand

An Instagram ad is a chance to build brand awareness and trust. If your followers don’t know what your company stands for, they won’t trust you and they certainly won’t buy from you.

To get started with building your brand identity on social media, start by creating an aesthetic that will be recognisable across all of your platforms: website, packaging and other materials. This will help ensure consistency in how people perceive both the product being advertised and the business itself. 

  • Target Audiences with High Purchase Intent

In order to reach the right audience and get them to convert, you need to know what they’re looking for. The most effective way of doing this is by creating custom audiences based on their purchase intent.

This means finding people who have demonstrated an interest in your niche or product by visiting your website, signing up for a newsletter or downloading something like a free ebook. You can create these types of audiences through Instagram’s Partner Dashboard.

High purchase intent audiences are more likely to buy from you because they’ve already done research into what you offer and are more familiar with what benefits it provides them. This means that if they don’t convert on one ad campaign, there’s still a good chance they’ll convert on another one later down the line!

  • Use Strong Copy and Visuals

To take your Instagram ads to the next level, you need to use strong copy and visuals.

Remember to use a call-to-action. A call-to-action (CTA) is an instruction that tells people what you want them to do. It can be as simple as “Shop now” or “Sign up now.” You should always include some sort of CTA with every ad and post on social media because it’s good practice for building engagement, increasing clicks, and improving conversion rates. If someone sees your content in their feed and doesn’t know what they should do next, then there’s no way they’re going to convert into customers.

Use should always use a strong headline. Your headline is one of the most important things when creating an ad because it gives potential customers their first impression about what kind of product or service you’re offering before they even click through on the link inside the post itself! Don’t skimp on this part; spend time crafting something clever yet informative so readers can quickly understand why they should keep reading.

  • A/B test your ads

One of the best ways to improve your ad performance is by A/B testing. This means creating two or more ads with different copy, images and targeting options, and then seeing which one performs better.

A great tool for this is Splitmetrics. It allows you to create multiple variations of an Instagram ad and compare their results in real-time. You can also use it for other social media platforms or even email marketing campaigns!

Doing so will help your brand figure out what types of ads resonate with your audience best. Having access to this information enables you to spend money where conversions are more likely, aiding you to meet your goals and objectives.

  • Analyse Data

The great thing about Instagram ads is that you can see how well your ads are performing. This information is crucial to help you optimise your ad campaigns so that they’re as successful as possible.

Look at the analytics provided by Instagram to see what’s working and what isn’t. Analytics will tell you which ads are getting impressions on Instagram. They also show engagement rates, cost per click/engagement rate (CPC/eCPM), cost per thousand impressions (CPM) as well as other relevant data points like conversion rates. Use this information to improve future campaigns based on what has worked in the past!


So, what does all this mean for you? Well, first of all, it means that Instagram is a powerful tool for connecting with your audience. Second of all, it means that there are some things you can do to make sure that your ads are working well and reaching the right people. And thirdly, it means that if you want to get started on Instagram Ads right away, our team is ready to get started! Just simply contact us today to discover the power of Instagram ads and social media!