Since the early 2000s, conversion rate optimisation has undergone numerous changes and evolutions. In 2019, people are starting to focus on CRO more than they ever have before to help them guide customers and prospects through the sales funnel. Going forward, it’s important that you stay on top of 2019’s biggest conversion rate optimisation trends, and we’ve outlined them below.
1. Adding GIFs to Your Landing Pages
Did you know that having high-quality Video on your company’s landing pages could increase your conversion ratio by up to 80%? Videos offer a unique chance for you to be able to engage with your potential customers and explain your product or service. They’re more personal, and you can speak directly to your customers and encourage responses.
2. Increased Usage of A.I. Through Chatbots
The end of 2018 saw an increase in websites deploying chatbots for customer service purposes. 2019 will see these chatbots evolve to become more helpful and more responsive to your clients’ needs. Traditional static content will make way for winning strategies based on machine learning. These chatbots can seek to find conversion opportunities without any additional market input.
3. Increasingly Strict Privacy Regulations
2019 will see increasingly strict privacy regulations due to the upcoming European ePrivacy Regulation. Two major points this regulation will cover are browser-handled cookie consent instead of the traditional cookie banner and setting soft opt-in measures in place. This can have a direct impact on conversion rates for Google Analytics, Leadfeeder, newsletters, and email marketing tactics.
4. Accounting for New Ways People Engage With and Use Websites
There are bigger challenges on the mobile front dealing with how websites will compensate for touch screens, voice searches, and mobile interfaces? This can have a direct impact on your website’s conversion ratio if you don’t prepare for it because it’s projected that roughly 50% of all searches will be voice searches by 2020.
People will have to start focusing on natural sounding language and phrases, long-tailed keywords, search intent, and local optimisations to keep their CRO up and current. They’ll have to start thinking why people perform searches instead of the specific word or set of words they use.
2019 will be a big year for conversion rate optimisation, and it’s vital that your website evolves right along with it. Taking these four trends into account and using them on your website can help you stay ahead of the curve and relevant.