November 20, 2019 | Categorised in:

Did you know that messenger apps have 4.7 billion users around the world? Facebook introduced targeted ads into Messenger, and they’re a game-changer for your business. Not only can you use them to interact with potential customers, but you can use them to re-target existing ones. There are three types of targeted ads you can use to encourage people to look at your brand or products, and they are:

  • Sponsored Ads – Sponsored ads work well for re-targeting previous customers or anyone that contacted your business page through Messenger. When your customer opens the chat, they’ll see the ads with a label that says “Sponsored.” It blends into the Home screen and the chat window. They work well for running promotions or advertising limited items.
  • Click-to-Messenger Ads – You see these ads directly in the Facebook or Instagram News Feed. The call to action button is what sets these ads apart from traditional ads. Instead of directing a customer to your business’s page or contact screen, it’ll invite them to open Messenger. When they do, they can interact with your brand page, send messages and ask questions.
  • Messenger Ads – Go on Facebook and open your Messenger to a brand page. The ad that appears directly in the Messenger home screen is a Messenger ad. It’s front and centre, and it’s impossible for your customers to ignore. It usually ties in with a reminder that they can ask questions if they have them to prompt a conversation. It works well for extending any marketing campaign’s reach you have going on.

Benefits of Using Targeted Ads in Messenger

There are two main benefits of incorporating Messenger ads into your marketing campaign. They are:

1. Personalisation

People like to feel like a brand is giving them a personalised experience each time they interact with a business. Creating targeted ads gives a degree of personalisation to each person that opens them. In turn, people are more willing to look at your services, engage with your business or try your product line.

2. Re-Targeting

Click-to-Messenger ads or Sponsored ads will stay front and centre on the Messenger’s home screen every time someone opens it. You can create lists of people who interacted with your brand page previously and send them a short message. Advertise promotions, new products, sales or discounts to gain conversions.

Using Facebook Messenger’s target ad service can help increase your paid media campaign reach and boost your conversion rate. Experiment with the different types and see which one works best for your business.