October 1, 2020 | Categorised in:


Best Colours to Showcase your Website and Increase Conversions

If you’re embarking on a new website design, you’ll know that navigation, search engine optimisation, and photography will all play a part in its success.

But did you know that website colours also has a profound effect and can influence the number of conversions?

Applying this knowledge to your website and planning your website colour schemes can make a big difference in your conversion rate and your business’s success.

Here’s a look into the best colours to use for website conversions.

What is Colour Psychology?

Colour psychology is the study of how colour affects human feelings and behaviour.

This paper published by the University of Winnipeg studied the impact of colour on marketing. According to the report, people form opinions within 90 seconds of their first contact with a product, with up to 90 per cent of their judgement linked purely to colour.


How Does Colour Psychology Apply to Website Design?

Given the huge influence of colour on our choices, it figures that it’s going to play an essential role in attracting visitors to your website and inciting them to take action.

We know that certain colours suit particular brands, that men and women, young and old, lean towards certain colours, and that colours even have the power to prompt visitors to take action.

Let’s look at each of these phenomena and understand how the effective use of colour could increase your website conversions.

Colours to Match Your Product

Certain website colours suit particular products. If you’re running a garden landscaping service, for example, green is the obvious colour to use.

Social Media Blue LogosBlue Colours

Blue is associated often with trust and has been used for this purpose by many of the world’s leading brands. – Think Facebook, LinkedIn, and PayPal.



fantaOrange Colours

For a fun product, go for orange. Nickelodeon and Fanta are two ‘feel-good’ brands that use this vibrant hue to promote their products.



LamborghiniBlack Colours

If you are going for luxury, then you should consider black. A quick survey of some of the world’s most luxurious brands will back this up. Lamborghini. Armani. Chanel. Cartier. Vogue magazine. The list goes on.



Colours to Attract Your Target Audience

color wheel

First of all, you need to define your target audiences, such as by gender or age range.

According to research, women prefer blue, purple, and green, while men favour blue, green, and black. So if you’re building a women’s fashion website, go for shades of purple, lilac, and violet.

For products aimed at children, choose pops of primary colour, following in the footsteps of Lego, Nintendo, and McDonald’s.

You can find the best colour combinations for websites by using a colour wheel. Select your desired colour and see which colour lies directly opposite it to find complementary colours.


Colours to Stimulate Conversions

Once you’ve brought your target audience to your website, your next task is to stimulate conversion.

Bright colours are the most effective to get visitors to take action. If you use these colours sparingly for elements like your ‘Sign up’ or ‘Add to cart’ button, they will stand out. Take a look at Amazon’s website design to see this in action.


The Best Background Colour for Website? Don’t Forget White!

The absence of colour is equally important. Large amounts of white on your website give the impression of understated confidence, helping to gain the trust of your visitors. White also tends to make the best background colour for websites, giving a clean, uncluttered look.


Use Colour for Maximum Impact

Consider these stats published by print company Xerox:

  • Colour increases brand recognition by as much as 80 per cent.
  • Colour increases readers’ (translate as website visitors’) recall and attention spans by 82 per cent.
  • Colour helps sell up to 80 per cent more.

It’s indisputable that colour has a profound effect on many aspects of our everyday choices, which, without a doubt, include our consumer decisions.

Tap into this by using colour appropriately and with maximum impact. This will not only help you attract the right audience but also get them to engage with and buy your product or service, ultimately boosting the success of your business.


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