Conventional wisdom says that social media engagement is all about posting content and getting likes, but it’s so much more than that. If you want to get the most out of your social media efforts, you need to take a more holistic approach. Here are five ways to increase your engagement with your audience:
What is Engagement?
Before we get right into how to increase engagement, let’s be clear on what engagement is. Engagement is a measure of how many people like, share, or comment on your content. The more engagement you get, the more people will see your content.
Engagement is one of the most important metrics for social media marketers because it helps them to know if their message is resonating with their audience and what they need to do differently in order to reach more people.
So, now that we have an understanding of engagement, let’s look at how to get your rates up.
1. Post Relatable Content
Keep in mind that the purpose of social media is to connect with people, so you should post content that your audience will relate to.
Use hashtags to make your content more discoverable. Hashtags aren’t just for memes anymore—they can help increase engagement and get conversations started within communities. When people find something interesting by searching for specific keywords within our community or follow us because they like our posts about marketing automation software solutions and other industry-related topics, they’ll see all kinds of relevant information coming out from everyone else who follows us too!
Don’t forget social media is all about staying on trend. Check out the top social media trends for 2023 and consider applying some to your next social strategy.
2. Ask Questions
Audiences love to be listened to, so asking questions is a great way for their voices to be heard.
Questions like, “What do you think?” at the end of a post works well because they can be easily answered and will likely get people’s attention. Not to mention, this type of question sparks conversation within the community in the comment sections and can be great for finding out more about your audience.
Make sure you’re not asking something like “What’s the meaning of life?” because that might be too much for them! Remember, keep it simple!
3. Incentivise Engagement
This is a big one, and it’s actually pretty simple. The best way to get people to engage with your social media page is by offering them something in return. For example;
- Giveaway a Prize:
If you have an upcoming event or new product launch, consider giving away something like gift cards or gift baskets as prizes for those that engage with your social media posts. This will create buzz among fans before the actual giveaway takes place—and who doesn’t love free stuff?
4. Respond to Comments and Messages
One of the best ways to increase your social media engagement is to respond to comments and messages. When you reply, you make it clear that you are paying attention and that you care about what people are saying. You also show off your personality, which can help build trust with followers.
Respond quickly because this will make users feel valued by the brand or company they follow. If someone takes time out of their day in order to leave a comment or message for your account, then responding promptly shows appreciation toward those users who put effort into interacting with yours instead of ignoring them altogether.
5. Post at the Right Time of Day
In order to know the best time to post on social media, you need to know your audience. Social networks like Facebook and Twitter have analytics that will tell you when most of your followers are online. However, it can be difficult to get a precise reading because there are so many factors at play:
- Who are your followers?
- What do they do for a living?
- What is their age range?
In general terms, we suggest posting in the morning or early afternoon hours. We also recommend posting on weekends and holidays (when people are more relaxed). If possible, avoid weekday postings as they take up precious time from your average user who may not be able to engage with you during work hours.
The most important thing to remember is that social media engagement is an ongoing process. It doesn’t happen overnight, and a little effort goes a long way. You can start by using the tips above, but don’t be afraid to experiment with different methods to find what works best for your brand or campaign.
Having a team of social media experts work on your social media engagement is a good choice for a brand that is serious about seeing success online. Our social media services will make life easier for you and your team. Contact us today and let’s discuss your social media needs.