The past few months have been huge for social media marketers. Each platform has seen upgrades that have created opportunity, the potential for huge growth, and an added complexity. Facebook added a live video feature, Twitter users are having an easier time fitting their message into the 140 character space, Pinterest added promotional video options, and Snapchat has new collaboration features.
All of these features are making it easier for companies to gain the exposure they need to thrive in this digital age. It also makes them seem more accessible to their customer base. There are several other significant benefits of using social media for internet marketing.
- Increased Brand Recognition
Every opportunity you have to give your business or company a face and a voice is another opportunity for you to gain more brand recognition. Your social media platforms are another channel you can use to increase brand awareness. This is important as it allows your business to reach new customers easily, and it allows you to connect and be recognisable to your old customers.
- Increased Brand Loyalty
Texas Tech University published a study which showed that companies and businesses who had a social media presence enjoyed increased loyalty levels from their customer base. A reason for this is that your company will connect with your customers on a more even ground, and you’ll be able to get their reactions in real time.
- Increased Conversion Rates
Utilising social media outlets to market your business allows you to gain a humanisation element. Your customers will respond to this. People want to do business with other people, and not a nameless, faceless, business. By interacting with your customers or your potential customers on social media platforms, you can respond and interact with your customer base as another human would. It can also work to increase the trust in your business because having a higher number of followers on social media represents social proof.
- Increased Traffic
If you don’t use social media to represent your brand, you’re forced to rely on people who already know about your company and the people who perform a search for the keywords you’re ranking for. The more social media platforms you utilise, the more paths potential customers have to follow back to your business.
No matter how you feel about social media as a whole or which platforms you use, they can be invaluable tools when it comes to helping your business thrive. It is important to check into these platforms to help ensure your business gets the recognition it deserves.