November 20, 2017 | Categorised in: , ,

An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise your website.

1. Speed up Your Website

In the Google’s Site Performance for Webmasters video, they state that a two-second load time is acceptable for most e-commerce websites, but Google wants to be at 0.5 of a second at the most for their website load times. When you’re optimising your website’s speed, consider these points:

  • Optimise Any Images – Large images take longer to load, and they can slow down your website. Optimise your images to the proper size to speed up your page.
  • Reduce Your Website’s Redirects – If you have several redirects on your website, this can cause your website to reload multiple times and slow it down.

2. Don’t Block any JavaScript, Images, or CSS

Early on, blocking these things caused websites to load faster and more effectively. Today, Smartphones are powerful devices, and they’re capable of handling a lot at once. Google wants to see these and categorise them as well to help rank your site, so make sure you’re not hiding them.

3. Be Concise with Your On-Page Optimisation

Mobile search engine result pages are more restrictive than traditional search engine result pages. You want to capitalise on this and keep your descriptions and titles concise and directly to the point. This can lead to Google understanding your page better, and possibly higher rankings.

4. Design Your Website for Mobile Devices

Good mobile design has become an art form, and you have to be able to design to increase your rankings.

  • Don’t Use Flash – Many mobile devices do not support Flash, so you have to get rid of them. If you want to have certain elements, you can use Java or HTML5.
  • Do Away with Pop-Ups – While lead generation is good for your site, if you have too many pop-ups, you risk frustrating your users and driving them away. It’s best to get rid of them on your mobile site.
  • Make it Easy to Scroll and Tap – People usually use their fingers to scroll or tap through websites, and accidentally clicking can be annoying. Streamline your mobile site to make scrolling easy.

Optimising your website to suit Google’s Mobile-First Index can help to ensure that you’re accessible to your customers on every device. These tips can help you streamline your mobile site, and it may help you to increase your rankings.