Viewing category: SEO

The Most Important SEO Ranking Factors

March 20, 2017

Did you know that Google has over 200 ranking factors? This can make it seem overwhelming to choose the best ones to optimise your SEO ranking. However, they’re not all equal, and Google does prioritise some ranking factors over others. The key to doing well with SEO rankings is knowing which ones to focus on, and which ones to pay less…

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SEO’s Latest Angle: Leverage User Intent to Lure Customers

January 20, 2017

With every year, search engines grow in their ability to respond to users’ searches. The latest development on that front has given search engines an ability to recognise the intent behind a user’s search. Google, of course, is at the forefront of that development. As Search Engine Journal’s Chris Giarratana puts it, “Google has evolved in rewarding content that is valuable and…

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How To Increase SEO & SEM Landing Page Conversions

August 31, 2015

Conversions are like immortality to Lord Voldemort or the Horcruxes to Harry Potter. They are sought after. It’s what every online marketing strategy aims to achieve. Traffic is all well and good, but when it comes to a Dumbledore worthy strategy it’s all about increasing conversions. So here are our tips on how to increase landing page conversions for both…

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The 5 Best & Most Insightful Google Analytics Reports for SEO

August 21, 2015

1. The Google Analytics Channels Report The Google Analytics channels report is something of a god send from those geniuses at Google. The channels report contains default channel groupings that identify the exact medium of traffic to a website. These default channel groupings include: Direct Organic Search Referral Paid Search Other Advertising Social Display To find this report go to:…

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New Google Search Console Warnings for Indexing & Ranking

July 29, 2015

Late last year Google had written that blocking CSS and JavaScript through your sites robots.txt file could result in reduced indexation and rankings. Specifically: To help Google fully understand your site’s contents, allow all of your site’s assets, such as CSS and JavaScript files, to be crawled. The Google indexing system renders webpages using the HTML of a page as…

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How to Get Google Featured Snippets in Search Results

July 22, 2015

You may have seen that Search Engine Land recently published an article called ‘How to get Featured Snippets for Your Site’. This article delves into the way Google displays answers to numerous search queries directly in the search results, and how to use this to get featured snippets for your own site. We decided as a little experiment, we would…

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Google Search Console Cheat Sheet

July 21, 2015

This article highlights some of the available features within the tool and how the information can be used. ** Note: This tool is constantly updated by Google; therefore information contained within this document is accurate from 20 July 2015. 1. Search Analytics Over the last couple of years keyword data started disappearing in Google Analytics for both SEO and AdWords.…

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5 White Hat Link Building Strategies for 2015

May 28, 2015

1. Broken Link Building Strategy Our first white hat link building strategy for 2015 is known as the broken link building strategy. This strategy involves identifying the closest competitors to your website, and then finding broken links (404 error pages) on your competitor’s websites. You will then find websites linking to these competitor broken ‘404’ pages. The next step is…

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SEO Internship to SEO Executive: The Transition from Intern to Employee

November 26, 2014

One day you’re an SEO intern, and the next you’re a full time employee with the title SEO executive. This is a story of my transition from a university graduate to a marketing professional. This is how the story begins… You would have been asked ‘what do you want to be when you grow up?’ Well I wanted to be…

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