Viewing category: Search

Optimising Your Website for Google’s Mobile-First Index

November 20, 2017

An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise…

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Paid Search, AdWords and Their Business Importance

November 12, 2016

One of the main components to a successful online presence is an inbound marketing strategy that works. As more customers are going online to read product reviews, find information, and eventually purchase the product, it is more important than it has ever been for your business to be easy to find online. If you have no exposure or poor exposure,…

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Donald Trump Accuses Google of Conspiracy with Hillary Clinton

September 30, 2016

This news should not surprise you. This is coming from the same man who until recently believed that Barack Obama was born outside of the United States, who wants to ban Muslims from entering the United States, who believes China created global warming, and who has continuously made sexist comments in relation to women. To put it simply friends, this…

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Is RankBrain Having Any Impact on Search Results?

March 17, 2016

Back in October 2015, Google announced a new ranking algorithm called RankBrain. Basically (very basically), Google is using an AI system to interpret millions of queries from which it learns to interpret intent and meaning – learning being the key factor. So, nearly six months on has there been massive changes to what we’re seeing? Stone Temple Consulting have done…

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Google Now Showing App Performance in Search Results!!!

December 23, 2015

Who doesn’t love more data?!?!? Google is now adding some extra functionality in the Search Console (formerly Webmaster Tools) for a bit more transparency on how your app fares in the SERPs. Now, once your app is verified in the Search Console, you’ll be able to review app metrics via a “Search Appearance” report. This will allow you to see…

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Everything You Need to Know About App Streaming

November 30, 2015

  A recent article by CheatSheet discusses app streaming in some serious detail. This recent development is not surprising, as Google wants to provide users with the best content, and what if that content lives in an app that a user doesn’t have installed? App streaming is the answer, and may we say, we are seriously impressed! It’s gotten us all…

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The 3 Ways Nofollow Links Are Valuable

October 19, 2015

Link building is one of those SEO activities that leave people thinking ‘it’s a thorn in my side’, ‘It’s a pain in my assophagus’ (what a save!). Now link building can be difficult, but the most frustrating part is spending all of your time building links for your site or a client’s site, only to realise a number of them…

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5 Things You Need to Know About App Optimisation

September 24, 2015

So step aside for a second ASO. There’s a new kid on the block. Say hello to my little friend; app optimisation. Why Should You Care? This started on Android devices, but Google recently stated that it has started to roll this out on iOS devices as well!But wait, there’s more! App optimisation goes beyond app store optimisation, as it…

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How To Increase SEO & SEM Landing Page Conversions

August 31, 2015

Conversions are like immortality to Lord Voldemort or the Horcruxes to Harry Potter. They are sought after. It’s what every online marketing strategy aims to achieve. Traffic is all well and good, but when it comes to a Dumbledore worthy strategy it’s all about increasing conversions. So here are our tips on how to increase landing page conversions for both…

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