Viewing category: PPC

Defining Your AdWords Quality Score and How to Improve It

January 14, 2018

One of the keys to getting a high ranking in Google’s search pages is your AdWords quality score. But, if you’re not sure what this is, how can you improve it? If you’re unclear about Google AdWords, read on. Defining Your AdWords Quality Score To put it simply, your AdWords Quality Score is the rating or score that Google gives…

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Five Google Marketing Tools to Enhance Your Website

September 8, 2017

On average, Google processes well over 40,000 different searches per second, and this adds up to over 3.5 billion searches every single day.  However, Google has evolved into so much more than just a leading search engine. It now offers hundreds of tools to help you enhance your website, and you should take advantage of them. 1. Google My Business Formerly known…

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Paid Search, AdWords and Their Business Importance

November 12, 2016

One of the main components to a successful online presence is an inbound marketing strategy that works. As more customers are going online to read product reviews, find information, and eventually purchase the product, it is more important than it has ever been for your business to be easy to find online. If you have no exposure or poor exposure,…

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How To Increase SEO & SEM Landing Page Conversions

August 31, 2015

Conversions are like immortality to Lord Voldemort or the Horcruxes to Harry Potter. They are sought after. It’s what every online marketing strategy aims to achieve. Traffic is all well and good, but when it comes to a Dumbledore worthy strategy it’s all about increasing conversions. So here are our tips on how to increase landing page conversions for both…

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Google Search Console Cheat Sheet

July 21, 2015

This article highlights some of the available features within the tool and how the information can be used. ** Note: This tool is constantly updated by Google; therefore information contained within this document is accurate from 20 July 2015. 1. Search Analytics Over the last couple of years keyword data started disappearing in Google Analytics for both SEO and AdWords.…

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Google Secure Search Increases % of "(not provided)"

September 25, 2013

Ooooops they did it again! Something that started mildly in October 2011 is reaching a crescendo…… You know that ‘ole chestnut (i.e. corporate motto) from Google “Don’t be evil”? Sssshh, I don’t think anyone is buying that. So what have they done now you say? Well, it all started in 2011 when the illustrious Matt Cutts announced that Google would be…

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AdWords Integrates Organic Reporting

August 23, 2013

Comparing CTR Performance Does CTR improve with a hybrid approach? Google today announced the addition of Organic reporting through the AdWords interface. This is superb news and I couldn’t wait to try it out! According to Google we can use this reporting to: Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by…

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Google AdWords Trademark Policy Update in Australia

May 16, 2013

In mid-March 2013 Google announced that the AdWords trademark policy would be updated in some countries across the Search and Display network. This change was pushed live on 23 April 2013 and affected the small handful of countries as listed below: By no means is this breaking news. Surely, we knew it was coming, right? The countries listed above were the last countries globally…

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